Think about the last time you tweeted at a company or commented on a brand’s Facebook post. Chances are you waited for a response, one that you may or may not have received. Was that experience enjoyable? Did the brand provide any additional value? These are the types of conversations where social media listening comes into play. In essence, social […]
As summer vacation begins, it is often difficult to stay up-to-date on current events and industry new. Don’t worry — Progressions has you covered! Below are eight interesting articles you may have missed this month. It’s Time to Take the Brand Out of Branded Content Author: Molly DeWolf Swenson Publication: AdWeek With the hype of Pepsi’s latest commercial beginning to […]
Thank you to everyone who participated in our Mentorship Twitter chat. Specifically, we’d like to thank our co-hosts Brian Price (tweeting from @BrianDPrice) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for the next Twitter chat! [View the story “May Twitter Chat Recap — Mentorship” on Storify]
As we approach the end of the semester, it can be difficult to keep up with the latest news and trends. Luckily, the Progressions Monthly Reading Round-Up has you covered. Below are eight interesting articles you may have missed this month. Is Reactive the New Proactive? Author: Mike Popowski Publication: Ad Age Traditionally, an advertising budget is spent for an […]
Between midterms and spring break, it was tough to keep up with industry news in March. Below are eight interesting articles you may have missed this month. The Power of Conferences in a Social-Media Age Author: Alexandra Samuel Publication: The Wall Street Journal While being on social media at conferences seems like it would disengage attendees, it actually has the […]
Graduate programs for international public relations are few and far between and while I’m not an expert when it comes to international public relations (or an expert when it comes to graduate school…), I’ve discovered that programs are rare because international communications is a skillset that is only perfected by experience. As a recent public relations graduate with a desire […]
Just like any healthy relationship, it takes strong communication to make people aware of who you are and what you’re about. What’s your relationship status with your personal brand? If you’re checking the “it’s complicated” box, you’re not alone. Your personal brand is complicated to deal with, both internally and externally. But in order to establish a healthy relationship between […]
It’s been a busy month to say the least, which makes it difficult to stay on top of industry news and trends. Luckily for you, the Progressions Monthly Reading Round-Up is here to help fill you in on what you may have missed. Below are eight interesting articles from this month. How to Weave Social Responsibility Into the Fabric of […]
Thank you to everyone who participated in our new professionals Twitter chat Thursday evening. Specifically, we’d like to thank our co-hosts, Laura Daronatsy (tweeting from @lauradaronatsy), Andrea Gils (tweeting from @andreagils) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account), for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story “February Twitter Chat — New […]
With the end of the semester and the holidays here, it’s hard to find a moment to catch a breath — let alone read about industry news. Luckily for you, the Progressions Monthly Reading Round-Up is here to help. Below are eight interesting articles you may have missed this month. Instagram Makes Its First Live Video Offering Author: Kevin Allen […]
