The media is one of the largest platforms for influencing public opinion. Media includes both traditional channels (television, radio, newspaper) and new channels (social media, banner ads, blogs). Any work in public relations or communications often includes all these different forms of media. As future public relations professionals, it’s our job to be good stewards of media opportunities by demonstrating […]
The holiday season is in full swing, which means spending time with family and friends, eating your weight in mashed potatoes and enjoying time off from school. With so much going on — or so little if you’re taking advantage of your break — there isn’t much time left to catch up on industry news. Here are eight interesting articles […]
While walking on a college campus, it has become far more common to see people walking around with a smartphone in their hand rather than a textbook. With apps such as Facebook, Instagram, Snapchat and Twitter, social media has become a major part of college students’ lives. As we approach the holiday season, some people have begun to question […]
Session: Why it’s Good to Be a Girl Presenter: Holly Wagner, Public Relations and Product Placement Representative, Vera Bradley Recap: Women’s fashion company, Vera Bradley, lost “their girl.” Their target market was unidentifiable, ranging between women ages eight to 80, and many of their consumers could not identify with the brand’s colorful quilted designs when they transitioned from school into […]
When it comes to a company’s online presence in the modern era, I’ve found two things to be true. The first is that a majority of companies are now using social media as a tool to advertise products or services. The second is that Twitter provides the most opportunities for interaction. The platform provides both consumers and organizations access to […]
October has come to a close, and the PRSSA 2016 National Conference came and went in the blink of an eye. Between professional development sessions, socials and networking opportunities, it was easy to fall behind on current events and industry news this month. In case you missed anything, here are eight interesting articles that were published in October: 10 Proofreading […]
It is rare to log onto Twitter, Facebook, Instagram or Snapchat without seeing something about the Kardashian family; whether they are a cover story for a magazine, advertising their apps or retweeted across your feed, you can never seem to escape their reach. With social media being a powerful and exceedingly growing tool in the public relations industry, it is […]
Engaging publics on social media is tricky. While digital platforms allow organizations to instantly reach large audiences, many fail to communicate efficiently. This communication is crucial for public relations practitioners to build relationships with audiences. Let me explain why. In April 2016, I conducted a study on Starbucks’ use of dialogues in online customer interactions. Through this research, I came […]
September flew by, and the PRSSA 2016 National Conference is right around the corner. Before heading to Indy, make sure you’re up to date on the latest industry news and trends by reading the Progressions Monthly Reading Round-Up. Below are eight article you may have missed this month: 1. Tough Situations: Making Ethically Sound Decisions in Public Relations Author: David L. […]
