March Monthly Reading Round-Up — Diversity Champions, Teaching Ethics, Oxford Commas, Ad Stunts
Between midterms and spring break, it was tough to keep up with industry news in March. Below are eight interesting articles you may have missed this month.
The Power of Conferences in a Social-Media Age
Author: Alexandra Samuel
Publication: The Wall Street Journal
While being on social media at conferences seems like it would disengage attendees, it actually has the opposite effect. From connecting to colleagues to amplified hashtags, social media is making conferences more valuable than ever.
We All Need to Be Diversity Champions
Author: Pat Ford
Publication: PRWeek
The public relations industry has made progress in recent years to be more diverse and inclusive. However, there is more that needs to be done. Ford shares five thoughts on how to be true champions of diversity in this article.
See P&G’s New Gender-Equality Corporate Branding Campaign
Author: Jack Neff
Publication: AdAge
Procter & Gamble Co. recently launched a new corporate digital campaign using the hashtag “#WeSeeEqual” to combat gender bias in honor of International Women’s Day.
Teaching Ethics is Crucial to Teaching PR Leaders
Author: Shannon Bowen
Publication: PRWeek
Ethics are a critical part of public relations, so it is important for students — the future leaders of the industry — to understand how to lead while promoting good ethical decision making.
50 Years Later, Heinz Approves Don Draper’s ‘Pass the Heinz’ Ads and Is Actually Running Them
Author: Tim Nudd
Publication: AdWeek
In the popular AMC show “Mad Men” set in the 1960s, advertising guru Don Draper pitched to Heinz an ad campaign for the brand’s ketchup products. Today, Heinz is using ads almost identical to this fictional pitch in their latest campaign.
Court Case Opens Up Writer Brawl Over the Oxford Comma
Author: Russell Working
Publication: PR Daily
The debate about the Oxford comma recently moved to the courtroom. A decision for a case in Maine about labor laws was based on the Oxford comma.
What Makes a Good Ad Stunt, Compared to a Bad Ad Stunt
Author: Mark Duffy
Publication: Digiday
Being simple, being dramatic and creating tension are just a few ways to make a bold advertising stunt stand out in a positive way. Read this article for more do’s and don’ts of good ad stunts.
Conflicts of Interest: What to Do When the Decision Is Not Clean-Cut
Author: Andrea Gils
Publication: Progressions
This article explains what to do when you’re tasked with a decision that isn’t so easy to make.
These articles are gathered and submitted by the PRSSA National Committee, the Industry News Subcommittee and the PRSSA publications team as well as occasional contributions from members, so feel free to pass along interesting articles to the Publications Editor in Chief Krista Watson by email at kristarwatson@gmail.com.
—
Krista Watson is a junior at Loyola University Chicago and the PRSSA 2016–2017 Publications Editor in Chief. Follow her on Twitter @watson_krista or connect on LinkedIn.
