3 Tips for Successful Influencer Marketing

3 Tips for Successful Influencer Marketing

With the digital marketing world constantly evolving, influencer marketing is a consistently effective approach to securing attention for a brand. Influencer marketing is when a business collaborates with an impactful person on social media to promote a product, service or campaign. These individuals, also known as social media influencers, generally have established a large and engaged following. It is no surprise […]

December Monthly Reading Round-Up — Instagram Live, Comms Pros and the C-Suite, Social Media Monitoring

With the end of the semester and the holidays here, it’s hard to find a moment to catch a breath — let alone read about industry news. Luckily for you, the Progressions Monthly Reading Round-Up is here to help. Below are eight interesting articles you may have missed this month. Instagram Makes Its First Live Video Offering Author: Kevin Allen […]

Hashtag-ing All the Way to the White House: A Look at the 2016 Presidential Race on Social Media

The 2016 presidential candidates have been in the news these past few months, with a lot of politics being discussed over social media. Social media has risen to be one of the best tactics for campaigns and can be especially beneficial for politicians. Whether on Twitter, Facebook or Instagram, politicians are trying their best to enter the hearts and minds […]

The Insider: Fashion PR Trends Have Broken the Barrier of Exclusivity in the Fashion Industry

The Insider: Fashion PR Trends Have Broken the Barrier of Exclusivity in the Fashion Industry

In the past, fashion fads have trickled down the class system — available first to the prestige, revealed on the runways second, featured in online/print publications third, and finally, a prêt-à-porter (ready-to-wear) version arrives in stores near you. To be elite and above the have-nots was once a fad in itself, but fashion publicists have taken advantage of trending social […]