December Monthly Reading Round-Up — Instagram Live, Comms Pros and the C-Suite, Social Media Monitoring

With the end of the semester and the holidays here, it’s hard to find a moment to catch a breath — let alone read about industry news. Luckily for you, the Progressions Monthly Reading Round-Up is here to help. Below are eight interesting articles you may have missed this month.

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Instagram Makes Its First Live Video Offering

Author: Kevin Allen

Publication: PR Daily

First there was Periscope, and now we have Facebook Live. Next up: Instagram Live. Read this article to learn more about the new feature, which allows users to broadcast to Instagram in real time.

Year Number Two: How Reese’s Switched Strategy for 2016 Chocolate Tree Criticism

Author: Diana Bradley

Publication: PRWeek

Reese’s has changed its holiday promotional strategy after facing backlash last year for “turd” shaped Christmas trees. Read more about the new strategy in this article.

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Comms Still Earning Its Place at C-Suite Table  

Author: Tina-Marie Adams

Publication: APCO Forum

Communications has become increasingly important with the CEO and C-Suite. However, there is still a long way to go. Read more about research done by APCO Worldwide in partnership with APCO Insight and the importance of a comms professional at the table.

5 Things to Consider When Planning Your 2017 Content

Author: Cision and PR Newswire Contributors

Publication: PR Newswire

The new year is quickly approaching, which means new content for clients. In this article read five things you should consider when planning 2017 content.

How to Monitor an Entire Industry

Author: James Rubec

Publication: Cision

Read this article for social monitoring best practices, and what to look for while you’re doing it.

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How to Pitch Media So They Actually Like It

Author: Michael Smart

Publication: PRSay

Landing client coverage in the media is an essential part of public relations practitioner’s job. Read this article for tips on crafting pitches that journalists will enjoy.

Kathleen Henson: ‘Nothing That You Think Is Permanent, Really Is!’

Author: Quiana Hughes

Publications: Culpwrit

Read this Q&A with Founder and CEO of Henson Consulting Kathleen Henson for advice about getting started and growing in the industry.

How to Stand Out When You Start with a Certificate in Principles of Public Relations

Author: Angela Yee

Publication: Progressions

Read this article to learn more about the value of a Certificate in Public Relations and how to take the first step to earn yours.

These articles are gathered and submitted by the PRSSA National Committee, the Industry News Subcommittee and the PRSSA publications team as well as occasional contributions from members, so feel free to pass along interesting articles to the Publications Editor in Chief Krista Watson by email at

Krista Watson is a junior at Loyola University Chicago and the PRSSA 2016–2017 Publications Editor in Chief. Follow her on Twitter @watson_krista or connect on LinkedIn.

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