PR News Recap— March 2021

PR News Recap— March 2021

The end of March is upon us and so is our March PR News Recap. Members of the Publications Subcommittee are here to recap some of our top news stories of the month in the world of public relations and communications. This time around we have Harry Styles, brackets galore, and a new initiative from Instagram regarding COVID-19 vaccinations. See […]

Clash of the Coffees

On the morning of September 29th, coffee addicts had a very important choice to make: where would they celebrate National Coffee Day? Starbucks or Dunkin’? Dunkin’ or Starbucks? It’s a choice as old as time, and each company planned a different strategy to celebrate their national holiday. While Starbucks and Dunkin’ both posted celebratory content on their Instagram pages, their […]

3 Tips for Successful Influencer Marketing

3 Tips for Successful Influencer Marketing

With the digital marketing world constantly evolving, influencer marketing is a consistently effective approach to securing attention for a brand. Influencer marketing is when a business collaborates with an impactful person on social media to promote a product, service or campaign. These individuals, also known as social media influencers, generally have established a large and engaged following. It is no surprise […]