Clash of the Coffees

On the morning of September 29th, coffee addicts had a very important choice to make: where would they celebrate National Coffee Day? Starbucks or Dunkin’? Dunkin’ or Starbucks? It’s a choice as old as time, and each company planned a different strategy to celebrate their national holiday. While Starbucks and Dunkin’ both posted celebratory content on their Instagram pages, their […]

3 Tips for Successful Influencer Marketing

3 Tips for Successful Influencer Marketing

With the digital marketing world constantly evolving, influencer marketing is a consistently effective approach to securing attention for a brand. Influencer marketing is when a business collaborates with an impactful person on social media to promote a product, service or campaign. These individuals, also known as social media influencers, generally have established a large and engaged following. It is no surprise […]