Practicing Media Relations: Building Relationships with Your Campus Newspaper

We all know the definition of public relations includes the phrase “building mutually beneficial relationships.” But what does this mean for college students? As members of PRSSA, we have the unique ability to learn about our craft while practicing it at the same time. From exceptional member meetings to guest speakers and agency tours, there’s a lot to write about […]

Day in the Life of: Ashleigh Mavros, Transitioning From Intern to Full-Time Associate

This is a post on behalf of the PRSA New Professionals Section’s monthly series for PRSSA titled “Day in the Life Of.” The series journeys through various new public relations professionals’ daily lives, experiences and advice. You were actively involved in your PRSSA Chapter and student-run firm at Ohio University. How do you feel your PRSSA experience prepped you for […]

City Series: Public Relations Industry Booming in the Silicon Hills of Austin

When one thinks of the state of Texas, images of cowboy boots, “Friday Night Lights,” and the best brisket you’ve ever tasted come to mind. While Austin does have all of the above, it has become the Boomingest Big City of all, according to the U.S. Census Bureau. With events such as South by Southwest (SXSW), “Austin City Limits” (ACL), […]

How to Practice Your Public Relations Skills Without a Student-Run Firm

Every public relations student dreams of having a great portfolio to bring with them to job interviews, but this is easier said than done. If your Chapter doesn’t have a student-run firm, there aren’t a lot of obvious ways to give your members experience and pieces for their portfolios. One source of experience is to work on a project or […]