This last week has seen the United States’ stock market take a serious hit. Many companies have lost the confidence of American investors and the restructuring of our policy is still a matter of public discussion. While financial solvency can be restored through government buyouts, trust in these organizations might not come as easily. How do you think the last […]
Public Relations is a dynamic field with increasingly varied opportunities and roles. From the days when one “in-house journalist” would write stories on behalf of a corporation, the field has rapidly grown and now whole departments and firms are devoted to specific activities like crisis management and investor relations. This growth certainly has been as unpredictable as recent technological advances […]
Public Relations is a fascinating and unique industry. As economic times turn tough, the industry responds differently than many others. When profits decline in some organizations, public relations is the first thing to go, but the industry trend seems to be just the opposite. As a whole, the industry has been resilient throughout economic tough times. Adapting to circumstances seems […]
I am sure all of you have heard the same thing: it is crucial to learn how to operate in a crisis, but hopefully never have to practice it. Unfortunately for the people at Merck & Co. and Schering-Plough Corp., they were put into the position to practice what they know. Earlier this month, information came out that their cholesterol […]
True, the public relations industry is one of the fastest growing services in the United States. It is also true that very quickly; the United States has turned into a service-oriented economy. So if everything looks so bright on our side of the fence, what do we have to worry about? It is quite interesting to learn how economics has […]
IHey PRSSA! Here we are about to start 2008. Seniors are gearing up to start the job search, making plans for graduation are underway, while others may have already graduated and entered the industry- and congrats and good luck to those that did. For all PRSSA members, we should take the time to reflect on what we accomplished in 2007 […]
Good luck with your finals PRSSA! Need a break? Take a look at the PRWeek US 40 under 40 that was released earlier this month. Also, check out the PRSA web site for the latest happenings of our parent Society. Have a good break!
Though it could be considered as one of the oldest practices in the world, the term public relations has lived a relatively short life on the planet. Many have enjoyed using the phrase, and many more confuse the phrase with publicity, advertising, marketing and more. But it is truly going away? As the lines between advertising, marketing and public relations […]
On October 29th, Chris Anderson, the editor in chief of Wired magazine wrote a rather spirited post about some public relations practitioners and calling them “lazy flacks” due to all the emails he had been receiving. What did he do in response? He posted close to 300 email addresses (many from Edelman, 5W Public Relations and other well-known agencies) and […]
The football program of Appalachian State University accomplished quite the feat: defeating #5 ranked Michigan at the Big House. Not many Division I-A teams can do that, and for Appalachian State, a member of the formerly known Division I-AA, to do so sent ripples throughout the nation. From a public relations perspective, Appalachian State has been receiving so much coverage […]
