Industry behavior in a recession

Public Relations is a fascinating and unique industry. As economic times turn tough, the industry responds differently than many others. When profits decline in some organizations, public relations is the first thing to go, but the industry trend seems to be just the opposite. As a whole, the industry has been resilient throughout economic tough times. Adapting to circumstances seems to be inevitable. As always, these subjects leave us with a lot more questions than answers. A few that immediately come to my mind are:

What distinguishes between a professional who is let go during tough times and one that is considered indispensable?

Why does the industry react differently to tough times than other fields?

How can we, as future professionals, help employers to understand our worth?

I leave it to you. What do you think?

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