Many of us graduating seniors around the country are working on finishing the last semester or quarters, passing on leadership positions to future leaders and enjoying our last few months as college students. It’s also important to start thinking about your career and the tools at your disposal to help in your job search. If you are graduating this spring, […]
In today’s 24/7 news cycle, it seems companies and organizations are facing crisis situations more often. Yesterday, popular clothing retailer H&M began coping with a crisis threatening the brand’s reputation and contradicting a corporate policy. According to an article in yesterday’s New York Times, a student in New York found bags of brand new, yet slashed clothes that had been […]
During college, we all face challenges and obstacles. Finding jobs and internships, working hard in classes, and staying active in PRSSA all put a lot of pressure on us. Don’t you wish there was someone who successfully went through what you did who was willing to help you out? One of the most lasting benefits of PRSSA is the opportunity […]
Below is a guest post from Vice President of Advocacy Janelle Huelsman. In the most recent PRSSA blog post, Nick Lucido writes about a recent ethics scandal involving a public relations firm that allegedly used its interns to post positive reviews on the iTunes app store for its clients. As Nick mentions in the post, the practices described are called […]
Last week, the Counselors Academy, a PRSA Professional Interest Section, released survey results discussing the top three issues facing the profession. Check out the PRSA release describing the survey and how it was conducted. Also, for reference, the full results of the survey can be found here. According to the survey, the top three issues facing the profession are “providing authentic strategic counsel,” “demonstrating […]
This post comes from Jena Johnson, National Vice President of Regional Activities: A few weeks ago, I had the pleasure of attending the Regional Activity in Chicago. While there, I went to a session about how to excel in your interview. Most of us have heard the basics: research the company, have a strong handshake, be ready for questions like […]
This post was submitted by Rachel M. Esterline of Central Michigan University. Mentors can be key to confidence and success. They also can serve as a resource for fresh ideas and advice. There are a variety of areas a mentor can help a public relations student, including: * Resume and cover letter suggestions * Internships and jobs * Networking * […]
We live in a world where changing values and perspectives influence the decisions people make. In this time of uncertainty, a trusted communicator can be invaluable; however, finding and identifying one is a difficult task. What role can professional organizations like PRSA play in endorsing trusted individuals?
We all know that in order for many organizations to succeed, they need some kind of public relations function. With new tools and ideas floating around and increased scrutiny on the public relations industry, its crucial that we can display our thoughts about what public relations can do. For example, one of the most discussed debates is how and why […]
Recent events have made crisis communications a hot topic. Wikipedia defines crisis communications as “a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation.” PRSA National Chair and CEO Rhoda Weiss recently added in an advocacy statement, “Organizations are on alert this week with […]
