A Day in the Life of Small Business PR

Having a public relations position at a small business means that your daily responsibilities probably include more than public relations. Working for a four-person start-up, I have dabbled in marketing, administration, Web development and other company-specific tasks — I actually wrote a 300-plus-page lab manual and designed all of the company’s reporting documents. Although working for a small business didn’t […]

The Next Phase of Your Career

Many of us graduating seniors around the country are working on finishing the last semester or quarters, passing on leadership positions to future leaders and enjoying our last few months as college students. It’s also important to start thinking about your career and the tools at your disposal to help in your job search. If you are graduating this spring, […]

Managing a Crisis

In today’s 24/7 news cycle, it seems companies and organizations are facing crisis situations more often. Yesterday, popular clothing retailer H&M began coping with a crisis threatening the brand’s reputation and contradicting a corporate policy. According to an article in  yesterday’s New York Times, a student in New York found bags of brand new, yet slashed clothes that had been […]

Issues Facing the Profession

Last week, the Counselors Academy, a PRSA Professional Interest Section, released survey results discussing the top three issues facing the profession. Check out the PRSA release describing the survey and how it was conducted. Also, for reference, the full results of the survey can be found here. According to the survey, the top three issues facing the profession are “providing authentic strategic counsel,” “demonstrating […]

Mentors in Public Relations

This post was submitted by Rachel M. Esterline of Central Michigan University. Mentors can be key to confidence and success.  They also can serve as a resource for fresh ideas and advice. There are a variety of areas a mentor can help a public relations student, including: * Resume and cover letter suggestions * Internships and jobs * Networking * […]