I’ll admit it — sometimes I’m overwhelmed by social media. No, I’m not just talking about maintaining friend lists on Facebook, checking in to favorite restaurants on Foursquare or shortening pesky URLs on Twitter. But in addition to keeping my nose in public relations textbooks and trying to stay up to date on my Google Reader feeds, using social media […]
Following the announcement that Betsy Plank, APR, Fellow PRSA, passed away this weekend, the people Betsy inspired, mentored and guided have been posting their memories about the godmother of PRSSA. Among the people Betsy took great pride in were PRSSA National Presidents. Below are a collection of thoughts and memories from PRSSA National Presidents — we hope these memories will […]
Below is a guest post from Vice President of Chapter Development Kion Sanders and Vice President of Chapter Development-Elect Kim Ciesla. Survey and talk to your current members to get feedback on their experiences with the Chapter. Use the research to help improve the Chapter next year. Set up a meeting with the Faculty and Professional Advisers to discuss your […]
Working public affairs for the U.S. Air Force at entry level is very interesting. I am part of the P.A.L.A.C.E. Acquire program, which is a paid management internship program that offers you a permanent position upon completion of training. At a major command, you must rotate through community relations, media operations and internal information, which is my current assignment. A […]
The following is a guest post from Jocelle Untalan, Chapter President from California State University, Long Beach. One of the most rewarding PRSSA events I’ve ever participated in since becoming Chapter President was the PRSSA Leadership Rally. Leadership Rally is a “weekend getaway” in Scottsdale, Ariz., where you can enjoy the scenery while strengthening your leadership skills and learning how […]
As someone who has worked in three different agencies and witnessed the hiring process change and develop during the past three years, I wanted to offer some advice to those applying for internships with public relations agencies. To properly disclose, this post is based on my perspectives, as well as those in my network. This is by no means absolute […]
As the academic year winds down for many of us, it is easy to let inexpensive or even free professional development events and seminars fall through the cracks. Whether you are graduating, working in an internship this summer or continuing with classes, keeping up with professional development throughout the year will help deepen your experience and sharpen your skills. Below […]
Last weekend, the Duquesne University and Point Park University Regional Activity, “From Steel to Shine: PR careers for your future,” took place in downtown Pittsburgh — what an exciting event! The speakers were truly Pittsburgh’s finest in health care, sports, not-for-profit and other areas. Burt Lauten, the director of public relations for the Pittsburgh Steelers shared the public relations tactics […]
Having a public relations position at a small business means that your daily responsibilities probably include more than public relations. Working for a four-person start-up, I have dabbled in marketing, administration, Web development and other company-specific tasks — I actually wrote a 300-plus-page lab manual and designed all of the company’s reporting documents. Although working for a small business didn’t […]
PRSSA recently announced the opportunity to work on a national campaign with Starbucks as your client. These competitions are not only great learning opportunities for members who are involved in the planning and execution of the campaign, but also a way to earn money for your Chapters. But putting together a campaign for a company like Starbucks may seem overwhelming. […]
