National Committee Spotlight: Professional Development

National Committee Spotlight: Professional Development

This article is part of our National Committee Spotlight series. This series features our current National Committee reflecting on their experience and offering insights into their respective roles as we approach our National Elections and Leadership Assembly. To learn more about running for National Committee, click here. Rachel Kimmel – Vice President of Professional Development What is your role? Give […]

MaverickPR travels to New York for Professional Development

MaverickPR travels to New York for Professional Development

Taxis pulled up to the curb and cars honked as they weaved through the narrow streets. Crowds of tourists and businesspeople crossed the bustling intersections, preparing to start their day in the city that never sleeps. For student executives in MaverickPR, the Nationally Affiliated Student-run firm from the University of Nebraska at Omaha, the sights and sounds of midtown Manhattan […]

Twitter Chat Recap: Recipe for Success, Leading Your Student-run Firm to New Heights

Twitter Chat Recap: Recipe for Success, Leading Your Student-run Firm to New Heights

View Storify. Thank you to everyone who participated in our Student-run Firm Twitter chat. Specifically, we’d like to thank our co-hosts Vice President of Professional Development (@Ashleigh_K_W) and Vice President of Digital Communication JaCey Yonke (tweeting from the @PRSSANational account) for guiding the conversation. Be sure to join us for next Twitter chat taking place next month!

Guiding Leaders and Uniting Firms and Chapters [National Conference Recap]

Session: Chapter Development Session: Drake University, “Not the Boss of You: A Guide to Leading Leaders” and Ohio University, “Two Halves of a Whole: Uniting Firms and Chapters” Presenter: Drake University and Ohio University Recap: Drake University spoke about their own Chapter struggles and what it takes to be a good leader. They walked through the three steps of leadership […]

How to Practice Your Public Relations Skills Without a Student-Run Firm

Every public relations student dreams of having a great portfolio to bring with them to job interviews, but this is easier said than done. If your Chapter doesn’t have a student-run firm, there aren’t a lot of obvious ways to give your members experience and pieces for their portfolios. One source of experience is to work on a project or […]

Maximizing Value Is Key to Maximizing Profit in a Student-Run Firm

Maximizing Value Is Key to Maximizing Profit in a Student-Run Firm

“Maximize profits! Create shareholder wealth!” Sounds a lot like your intro to economics class, right? These are the values driving many businesses today. Whipped into a frenzy by the single-minded pursuit of these goals, organizations often end up sacrificing good judgment, value and, ultimately, the very success they were striving to achieve. By focusing their entire effort on the bottom […]

Strengthening the Relationship Between Chapter and Firm

Strengthening the Relationship Between Chapter and Firm

Though you may not realize it, PRSSA Chapters and student-run firms often have similar goals. Both groups want to connect with students and help prepare them for life after graduation. Strengthening the relationship between these two groups will benefit both parties, as well as the students you wish to motivate. Here are some ways to improve that relationship: Recruit together […]

A Campaign Experience to Remember

I’ll never regret starting my college experience as a musical theatre major. The lessons I learned in the rehearsal studio and on the stage have been invaluable to my success as a public relations student. Improvising, trusting others and pushing through difficult situations–such as  complicated song and dance routines– are just a few of the skills I’ve developed from my […]