Should You Continue to Research During a Global Pandemic?

Should You Continue to Research During a Global Pandemic?

The answer is YES! Research is an essential part of public relations. It is used as a tool to prevent crises, develop strategies, reach target audiences, generate publicity, monitor competition, test messages and sustain credibility.  Currently, we all are experiencing a global pandemic. With this pandemic, there are safety guidelines that must be followed: social distancing, working from home and […]

How Are Hospitals Using Instagram to Promote Masks?

How Are Hospitals Using Instagram to Promote Masks?

Many government and non-government organizations alike are currently communicating the importance of wearing a mask. Strategies for communicating this, along with reactions to these strategies, have varied. Much to the reflection of America’s attitude towards masks, hospitals have mixed strategies towards mask encouragement on Instagram. Some take a more passive, “all in this together” approach, while some take a more aggressive […]

Artificial Intelligence in Public Relations

Artificial Intelligence in Public Relations

Editor’s note: Artificial intelligence is a growing technology in the public relations and communications world. At ICON 2020, there were multiple sessions detailing how the technology could impact the future of analytics, media buying, message curation and more. Emelie Brown, a junior at Samford University, recently submitted a piece detailing some of the ways AI crosses paths with public relations. Read […]