For public relations professionals working in an agency, tracking hours can be one of the most grueling tasks of the gig. Using a stopwatch or even worse, guessing/estimating your hours of work after your day’s work can lead to confusion for you and frustration for your clients. Luckily, like almost everything else in 2021, there’s an app for that, and […]
As I reflect on Asian American and Pacific Islander (AAPI) Heritage Month, I want to introduce you to another way to think about the #StopAsianHate conversation. I was born in Xi’an, China. Every time I saw a foreigner on the street who looked very different from me, I was genuinely curious about that person’s life story, language, experience and what brought […]
For its annual Autism New Jersey Fundraiser, Montclair State University PRSSA faced a challenge like never before. Over the past eight years, Montclair’s Chapter has raised over $40,000 collectively in donations for the organization. However, this year’s fundraiser would have to be done completely online due to COVID-19. Despite this challenge, the Chapter moved forward and set a goal of […]
Flexibility is arguably one of the most important qualities that a public relations professional can have. A PR professional must be responsive to changes in the news while generating content that captures these ever-changing stories. A professional must also be flexible in regard to changes in the workplace. I have recently come to appreciate the trait of flexibility after my […]
As many of us know, rebrands aren’t usually an overnight ordeal. But for this soccer club, the brand refresh struck in the middle of the night, causing outrage and feelings of betrayal for fans. This turned into a classic PR crisis for the defending MLS Cup champions Columbus SC, formerly known as the Columbus Crew SC. I’ll reveal my bias […]
April 20, or “420” is a day most people associate with smoking cannabis. With the legalization of cannabis happening in some states in the United States, Ben & Jerry’s made a series of social media posts discussing cannabis justice and telling Congress to legalize cannabis for everyone in the country. Ben & Jerry’s, an ice cream company that is very […]
COVID-19 created many challenges for everyone, especially college students. We are expected to prepare for our future through classes, extracurriculars and securing internships. Now the pandemic has disrupted everything, sending us on a different trajectory. With the virtual world evolving and companies cutting employees and internship opportunities, how do we make ourselves stand out and secure employment? Get Involved One […]
Writing is hard. Especially PR writing. When I heard that PR students do a ton of writing, I pictured sitting at a clean desk with big windows, writing witty and delightful content that everyone loved. I didn’t realize that PR writing was grueling, messy, frustrating work — the type of writing that makes revision feel like wrestling with your own […]
A little over a year ago, my university was unexpectedly shut down out of an ‘abundance of caution’ amid the emerging COVID-19 pandemic, like a multitude of other universities. Not a week had passed when we received the email that stated we would be moving to virtual learning for the rest of the semester, followed by the cancellation of almost […]
Without any hesitation, last June I applied to be a PRSSA District Ambassador. I was so excited to apply and yearned to be more involved with PRSSA on the National level. I knew this was a huge leap and when I found out I had been accepted to be a District Ambassador, I was ecstatic. This past year, I was […]
