The following is a guest post from Kylie O’Brien, MSU PRSSA vice president of public relations. The public relations field offers opportunities in a variety of specialties; it’s not a simple choice among agency, corporation or non-profit. It’s a career filled with niches ranging from entertainment to government to health care. So how are we, college students aspiring to enter […]
Because blogging is the cost effective and seems easy to use, it often attracts people as a great medium to reach their audience. However, effective blogging takes time and strategy. Therein lies a visible problem PRSSA Chapters are coming across as they use social media to communicate: What do we blog about and how do we keep people coming back? […]
What if you’re VP of Communications for a children’s toy manufacturer that was just in the news for a distributing a children’s toy with harmful defects. As a PR professional, what would you do? How would you respond? What if one of your co-workers is interacting in social media to promote and praise your company’s product without disclosing his or […]
In today’s 24/7 news cycle, it seems companies and organizations are facing crisis situations more often. Yesterday, popular clothing retailer H&M began coping with a crisis threatening the brand’s reputation and contradicting a corporate policy. According to an article in yesterday’s New York Times, a student in New York found bags of brand new, yet slashed clothes that had been […]
In 2009, the public relations industry had to change and adapt to meet the growing needs of companies and organizations in the midst of one of the worst recessions in the country’s history. In the next year, our profession will continue to evolve. These changes directly impact those seeking a career in the profession. Here are some trends to look […]
During college, we all face challenges and obstacles. Finding jobs and internships, working hard in classes, and staying active in PRSSA all put a lot of pressure on us. Don’t you wish there was someone who successfully went through what you did who was willing to help you out? One of the most lasting benefits of PRSSA is the opportunity […]
The Pew Research Center for the People & the Press recently released a report detailing how Americans view the media in different categories, including accuracy and bias. In short, the 2009 report revealed that Americans have very negative and pessimistic attitudes toward the media. The number of people who trust the media are continuing to fall, as this report shows. […]
In case you missed the uproar this weekend, Techcrunch, a popular technology blog that often reports about bad public relations practices, posted a story that alleges a public relations firm uses its interns to post positive reviews on the iTunes app store for clients. According to Techcrunch, interns monitor message boards and gauge online communities —fairly common for interns working […]
Do you have an extra couple of hours this week to invest in your career? Did I mention this investment is free? Making the jump to starting a blog, Twitter account or even networking with professionals online can seem intimidating, but there is great value for your career in learning these tools. While these digital tools can be used for […]
During the next several weeks, many of our members will finish up summer internships and get ready to head back to school. With moving, roommates, last-minute errands and vacations distracting us, it’s easy to lose focus by the end of an internship. However, it’s important to leave a lasting impression with your coworkers — one that will define you as […]
