Because blogging is the cost effective and seems easy to use, it often attracts people as a great medium to reach their audience. However, effective blogging takes time and strategy. Therein lies a visible problem PRSSA Chapters are coming across as they use social media to communicate: What do we blog about and how do we keep people coming back?
To get you started on the path to better blogging, always ask, “What’s in it for me?” from your reader’s perspective. Your Chapter can create content about news, meeting minutes and documents, but how does that provide real value to your readers?
Here are some tips to keep in mind while blogging for your Chapter:
In addition to the above tips, check out Christa Keizer’s post on what PRSSA Chapters can blog about. She is working on the California State University Fullerton PRSSA Chapter blog and thought out loud about what the blog will discuss.
How do you think PRSSA Chapters can improve their content? Are there any words of wisdom from those who have been successful?
*This question about Chapter blogging, along with many others concerning social media, will be answered in PRSSA’s Social Media Toolkit. This resource will answer questions on how Chapters can use new tools strategically to communicate to members and other target audiences.