The following is a guest post from Kylie O’Brien, MSU PRSSA vice president of public relations.
The public relations field offers opportunities in a variety of specialties; it’s not a simple choice among agency, corporation or non-profit. It’s a career filled with niches ranging from entertainment to government to health care. So how are we, college students aspiring to enter the public relations world, supposed to know where to even begin to start learning about which niche is a match for us?
This question is what we at Michigan State University sought to answer for you when planning our Regional Activity, “Expanding Your PR Horizons.” We’ve put together a stellar lineup of speakers from diverse public relations specialties to present sessions about their career, as well as tips on how to succeed. With speakers from restaurant, fashion, health care and international public relations – to name just a few – you will be able to learn how many ways you can take your career.
We are so excited to have Scott Monty, global digital and multimedia communications manager at Ford Motor Company, as our keynote speaker. Monty heads the social media functions at Ford and is a strategic adviser on different applications of social media from customer service to marketing support. As social media expand rapidly each day, it’s important for you to know how to network through these new media. You can view a full list of our speakers on our Web site.
During the second half of our Regional Activity, you can participate in a case study competition with a real client present to judge. You’ll get to work with students from other Chapters, put your public relations skills to use, and learn the techniques and ideas of others. The competition client will be announced in the next few weeks.
We hope you can join us Saturday, Feb. 27, 9 a.m.-5:30 p.m., at the MSU Union located on the MSU campus in East Lansing, Mich., for what we know will be an exciting Regional Activity. Registration is open until Feb. 6 and the cost is $25 for PRSSA members and $30 for nonmembers. Register on our Web site.
If you have any questions, e-mail us at firstname.lastname@example.org. We’re looking forward to expanding our public relations horizons with you!