How To Use LinkedIn To Its Fullest Potential

LinkedIn is one of the most underused tools for students and professionals. You can make connections, participate in discussions, search for jobs and more. According to the LinkedIn website, it operates the world’s largest professional network on the Internet with more than 100 million members in more than 200 countries and territories. That’s a huge network for professionals and students […]

Get Social: A Blueprint for Social Media Strategy

“Get Social: A Blueprint for Social Media Strategy,” hosted by the Beth Wood Chapter of PRSSA at Indiana University, focused on how to use social media strategically in public relations. Throughout the day, speakers presented on a variety of issues related to the current state of the public relations industry and how we need to incorporate social media. It’s About […]

What’s Up Social Media?

A series of blog posts discussing new things in social media and how Chapters can take advantage. Number One:  LinkedIn Gets a Makeover and YouTube Allows Easier Editing LinkedIn LinkedIn has recently released its first major enhancement since the introduction of “Groups” in August 2008.  The new features are intended to make the look and feel of the entire site […]

Entry-Level Public Relations at an Integrated Marketing Agency

When you’re completing your public relations education, you frequently ask professionals and mentors, “What is a typical day in PR like?” Frequently, you get the same answer, “There is no typical day!” The reason? Because it’s very true! As public relations professionals, we have a wide range of skills, which allow us to be extremely helpful to an organization on […]

A Day in the Life of Government PR

Working public affairs for the U.S. Air Force at entry level is very interesting. I am part of the P.A.L.A.C.E. Acquire program, which is a paid management internship program that offers you a permanent position upon completion of training. At a major command, you must rotate through community relations, media operations and internal information, which is my current assignment. A […]

Finding a Job with Twitter

Below is a guest post from Amanda Aviles, a PRSSA member at the University of Alabama. Social media are great: Twitter, Facebook, YouTube, Four Square and blogs are fun, and social networks can help you reconnect with old friends and make new ones. But we, as public relations folks, know that there is so much more depth to social media […]