Regional Activity Update at the University of Alabama

What if you’re VP of Communications for a children’s toy manufacturer that was just in the news for a distributing a children’s toy with harmful defects. As a PR professional, what would you do? How would you respond?

What if one of your co-workers is interacting in social media to promote and praise your company’s product without disclosing his or her relationship to the company? Do you confront him? What are the ethical standards in social media?

The Eth-X Factor,” a Regional Activity hosted by the The University of Alabama PRSSA Chapter, will specifically explore ethical leadership in the practice of public relations, and will provide you with insight to respond to the dilemmas above. At our event, you will learn how to approach ethical dilemmas as a public relations professional such as the examples above.  This Regional Activity provides a variety of information sessions focused on specific fields of public relations such as agency, social media, entertainment, colleges and universities, corporate companies, sports and more.

“The Eth-X Factor” is scheduled for Saturday, February 6 from 8 a.m. to 6 p.m. at the Bryant Conference Center located on the University of Alabama campus in Tuscaloosa, AL. This event not only gives you valuable insight into ethical leadership, but it presents an opportunity to network with attending members of the Alabama PRSA Chapter and The Plank Center.

The Plank Center was established at UA in 2005. It seeks to develop leadership values and skills in Public Relations education and practice and specifically ethics. Ethical leadership is a valuable part of the public relations profession and this Regional Activity will give you the tools and insight to practice ethics at your next internship or job. An Information Fair will also be available for attendees to become knowledgeable of available internships, scholarships and job opportunities. Along with the PR professionals, Mary Rose Macaranas, PRSSA vice president of member services, and Rebecca Timms, PRSSA national president, will be attending “The Eth-X Factor” to give a national update to all attendees with the latest PRSSA news, opportunities and programs.

To learn more about “The Eth-X Factor,” visit our Web site and don’t hesitate to contact us at uaprssa@bama.ua.edu. Event registration forms, payment options, PRSSA applications, Hotel Capstone information and further details are available on the Web site.

Will you be attending the event? What are you looking forward to?

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