Bridging the Gap: Five Tips to Harness Generational Diversity in the Public Relations Field

Bridging the Gap: Five Tips to Harness Generational Diversity in the Public Relations Field

This post is part of diversity series for Progressions. “Our generation will be the one hiring you someday,” my parents reminded me for the millionth time, slipping a final snippet of professional advice into our dinner conversation. We were discussing the controversial issue of tattoos and piercings in the workplace — and not making much headway — when I first […]

How to Think Like An Entrepreneur in Your PR Career

How to Think Like An Entrepreneur in Your PR Career

I’ll be the first one to tell you that being an entrepreneur isn’t for everyone. The philosophy behind the lifestyle, however, can help anyone advance his or her career. Think like an entrepreneur in your growing public relations career with these concepts: Take Risks Entrepreneurs are comfortable being uncomfortable because the lifestyle is full of uncertainties and risks. Yes, taking risks […]

Looking Further Than Skin Deep

Looking Further Than Skin Deep

This post is part of diversity series for Progressions. Racial and ethnic diversity in the public relations field is paramount. Several agencies such as FleishmanHillard, Edelman, and PorterNovelli have programs dedicated to promoting racial and ethnic inclusion and celebrating individuality. But why should one need to know about other racial and ethnic groups? How does that affect public relations practitioners? […]

Skills Necessary to Succeed in Media Relations

Skills Necessary to Succeed in Media Relations

After graduating with a B.A. in Communications with a focus in public relations, I began looking for entry-level positions at agencies in Chicago with media relations departments. I interned at a radio station and was a media connoisseur. I also liked being behind the scenes and liked understanding the ins-and-outs of the exciting newsroom environment and how stories developed. Because […]

Home from a PRSSA Event — Now What?

Home from a PRSSA Event — Now What?

Leadership Rally. National Conference. PRSA Luncheons. Regional Conferences. National Assembly. The calendar of a PRSSA student is filled with many events to attend throughout the year. Once you get home and reflect on all you have learned, there is still so much to do. It might seem overwhelming to get back into your daily routine, but it’s important to maximize […]

Diversity: Why Encouraging Differences Makes a Difference

Diversity: Why Encouraging Differences Makes a Difference

If you tend to avoid challenging conversations, awkward moments or uncomfortable situations, you’re not alone. Many people steer away from discussions about diversity because they want to circumvent the difficulty and discomfort these interactions often evoke. A high percentage of students I’ve asked about this issue agree that diversity is  important, but very few could easily articulate why or even […]