Thank you to everyone who participated in our March 2014 Twitter Chat, “Planning for Your Chapter’s Success.” Specifically, we’d like to thank our co-hosts PRSSA National Professional Adviser Don Egle, APR, ABC and Vice President of Public Relations Ben Butler (tweeting from the @PRSSANational account) for leading the conversation. Join us on April 15 at 9 p.m. ET for the next […]
![A 360 Degree Look at Public Relations [PRSSA 2014 Regional Conference]](https://progressions.prsa.org/wp-content/uploads/2014/03/10010756_282921381872084_1807897574_o.jpg)
The Columbia College of Chicago PRSSA Chapter knows how to put on a Regional Conference. The Loop: A 360 Approach to Public Relations in Chicago resembled a mini National Conference and had everything from agency tours to a case-study competition to a full day of rock-star speakers. The conference kicked off the morning of March 7, 2014 with a variety […]
“If You Have to Cry, Go Outside (And Other Things Your Mother Didn’t Tell You)” by Kelly Cutrone In the era before Cision and Blackberries, Kelly Cutrone cut her teeth on the streets of New York as she built her client list and launched fashion brands. Readers may know her from her screen time on MTV’s “The Hills” and “The […]
We’ve all been at that point — you’re working on your résumé and you’re stuck. Maybe a company is looking for someone who’s bilingual, and you completed two semesters of Spanish. So surely no one will care if you enhance your experiences, right? Wrong. Anything that you enhance, expand or elaborate is still a lie and is what PRSA calls […]
You don’t have to have all the answers, but you need to know how to find them. Also known as being resourceful, knowing how to find answers and solutions has become one of my top skills since becoming an intern. The Internet is surprisingly unhelpful in some situations, so don’t use it as a crutch. Sometimes the person with the […]
From Feb. 29–March 2, the William P. Ehling PRSSA Chapter at Syracuse University hosted a Regional Conference called “Cuse Con: The Secret to Social Commerce.” Throughout the weekend, I had the pleasure of networking and listening to speakers from across the communications realm, met students from other PRSSA Chapters and bonded with members from my own Chapter. The conference kicked […]
![Red River Regional Conference: PR in the “Real World” and How to Get There [PRSSA 2014 Regional Conference]](https://progressions.prsa.org/wp-content/uploads/2014/03/rrrc.png)
Syrup in your shoes, social listening, backflips off the stage and measurement were all part of Region Three’s Red River Regional Conference. Co-hosted by PRSSA Chapters from the University of Oklahoma and the University of Texas at Austin, it was the first Regional Conference held in this region in 10 years. Held near downtown Dallas from Friday, Feb. 28 to […]
For public relations majors, the competition in the job market is fierce. An average of 250 résumés are received for every job posting, and the average recruiter spends only six seconds looking at each résumé before deciding whether it’s worthy of further review. In order to make it to the coveted interview stage and eventually land the perfect job, recruiters […]
The summer before I began college the nine-story building that housed the library began to undergo renovation. I was furious. Why hadn’t I heard about this before? I wasn’t going to have a library to utilize until I was a junior! I immediately called my mother to complain (mature, I know), but there was nothing I could do about it. […]
Integrity is a quality that most, if not all, public relations employers are looking for in prospective employees. With ethical conduct comes responsibility — the responsibility of staying true to your publics, your company and yourself. But oftentimes stakeholders have diverging motivations, and sometimes these clash and result in (potential) conflicts of interest. We are all members of different groups. […]
