Conflicts of Interest: What to Do When the Decision Is Not Clean-Cut

Conflicts of Interest: What to Do When the Decision Is Not Clean-Cut

Integrity is a quality that most, if not all, public relations employers are looking for in prospective employees. With ethical conduct comes responsibility — the responsibility of staying true to your publics, your company and yourself. But oftentimes stakeholders have diverging motivations, and sometimes these clash and result in (potential) conflicts of interest. We are all members of different groups. […]

How to Use PRSSA Member Benefits to Land an Internship

How to Use PRSSA Member Benefits to Land an Internship

For many young public relations professionals, completing an internship is a valuable way to gain real-world experience and put the skills you’ve developed in the classroom into practice. With prominent agencies and organizations in your city, it may seem like the opportunities are endless, but this often hinders students from knowing where to begin the search. The good news is […]

Never Stop Learning: Another Lesson at the MSU 2014 PRSSA Regional Conference

Never Stop Learning: Another Lesson at the MSU 2014 PRSSA Regional Conference

The Michigan State University Public Relations Student Society of America Chapter kicked off Electing Excellence: Public Relations in Government and Politics, a Regional Conference hosted at the MSU Union on Saturday, Feb. 8. MSU PRSSA welcomed public relations professionals and PRSSA Chapters from Wayne State, Eastern Michigan University, and Illinois State University. While attending my first breakout session with representatives […]

February Twitter Chat “Branding Success: Becoming the CEO of You” Recap

Thank you to everyone who participated in our action-packed February 2014 Twitter Chat, “Branding Success: Becoming the CEO of You.” Specifically, we’d like to thank our co-hosts Jason Mollica of JRM Comm and Vice President of Public Relations, Ben Butler (tweeting from the @PRSSANational account), for leading the conversation. Join us on March 24 at 9 p.m. ET for the next PRSSA Twitter Chat: […]

Benefits of Working For Your Student-Run Firm

Benefits of Working For Your Student-Run Firm

As public relations student, I’ve spent the last several years working for my university’s student-run public relations firm. Regardless of the number of internships or volunteer work you have done, I highly encourage being a member of your university’s firm. Here are a few reasons why: Gain leadership experience Whether you’re sitting in a classroom or participating in an internship, […]

Setting the Tone of Your Personal Brand: Standing Out in Your Variety of Public Relations

Setting the Tone of Your Personal Brand: Standing Out in Your Variety of Public Relations

Just like students from any other discipline, public relations students are faced with the increasingly difficult task of deciding what to do with their degree. The difference between public relations and other majors is the interdisciplinary nature of our field. With limitless options to be explored, public relations practitioners generally pursue the work lifestyle choices of agency, nonprofit, and corporate. […]

How to Plan an Agency Tour

How to Plan an Agency Tour

Going on agency tours is a fantastic way to expose yourself to local, regional or national businesses in order to get a feel for what life is like post-grad. Fellow Chapter leaders share best practices so you, too, can plan a memorable agency tour for your Chapter: We began planning our agency visit three months ahead of time. There are […]