We all receive newsletters from PRSSA National, Issues and Trends from PRSA and different information from other organizations, but how much attention do we pay to them? It is imperative to be as well-read in local, national and global newsletters to be the best public relations professional. Undoubtedly, newsletters are a good means of information for those most interested in […]
Unless your cell phone has been dead since November 12, you’ve probably heard something about Taylor Swift’s release of Red (Taylor’s Version). As a public relations professional, having your client drum up as much attention as this album release would be an absolute dream come true. I can only imagine what Swift’s PR team was thinking when they saw that […]
From YouTube to Vine — to now Instagram and TikTok — the ever-changing social media environment continues to shape digital entertainment. No matter where you look, there’s always a platform to watch videos, share GIFs and find the latest updates from your favorite creators. As trends come and go, so do content creators and their potential for real impact. Founded […]
The first PRSSA Latin case study competition, The International Communication Challenge 2021, took place in early October. This event was the first of its kind where the three PRSSA Latin Chapters worked together to apply their PR knowledge to create and implement a full public relations campaign. The competition was hosted by Universidad Argentina de la Empresa (UADE) from Argentina […]
Emily Zugay, a recent viral TikTok star, has many companies calling her name. With a particular knack for sarcasm and dry humor, Zugay uses the platform to show off her “impressive” graphic design skills. In her first video, which now has over 15 million views, Zugay pinpointed aspects of popular company logos that she found “ugly.” For example, she stated […]
What do you think of when you hear the word “fandom”? How about the word “stan”? Your first thought might be a crowd of screaming girls at a Harry Styles concert. Or maybe you think of a bunch of crazed teenagers fighting for the attention of celebrities online. When I think of fandoms and stans, I think of organized advocacy […]
Social media is arguably the most powerful gadget in a public relations professional’s toolbox. Every day, millions of people across the globe connect with each other on platforms that enable nearly instantaneous communication. Twitter, YouTube, Instagram and Facebook are great places to promote your clients’ services and connect with consumers one-on-one to troubleshoot and answer questions. However, social media platforms […]
Despite language barriers and visa applications, international students are a valuable investment for employers in the communications industry. Their comprehensive understanding of the world is an invaluable tool for organizations seeking to target diverse publics. International students bring a global perspective and diversity of thought. As more and more companies become international corporations, people with experiences outside the U.S. are […]
After a year and a half of a global pandemic and a long, hot summer, PRSSA is back and better than ever. Whether you’re a new or a returning member, you can kill it as a Chapter member this school year. Be sure to follow your Chapter on Instagram, Twitter and Facebook so you don’t miss any new updates. Attend […]
For better or worse, social media has been a source of education as people have turned to their phones to guide them through this unprecedented time. It is important to recognize that there is no harm in learning from social media as long as you research what you take in before believing it to be accurate. I can tell you […]
