PRSSA hosted their first Twitter chat of the 2022 year on January 24, 2022 at 9 p.m. ET. Titled “Back to Basics: Best Practices for Elevating Yourself” this chat, hosted by PRSSA National and Kim Aldunate, vice president of career services, inspired Chapter members to reflect on their career goals and devise ways to achieve them. Highlights can be found […]
First off, congratulations on making it through your college career! It’s an incredible achievement and so exciting that you’ll be entering what we call “the big-kid world.” Whether you know your exact next steps or are still figuring it all out, here are three things that you can do right now to prepare for this exciting new chapter. Update your […]
While on the search for an internship that could lead to a full-time position, some students overlook the opportunities available on campus. Working as a student assistant for my university’s orientation program has given me the opportunity to learn skills many students will not encounter until their first day in the office after graduation. From sending emails to using the […]
2021 was an amazing year for PR and marketing campaigns. As brands were continuing to regain lost revenue from the COVID-19 pandemic, they had to figure out ways to creatively engage the consumer. Many of these brands turned to public relations to gain extraordinary, earned media coverage that increased their lost exposure and consumer base during the beginning of the […]
For young individuals entering the public relations field, DE&I is without a doubt one of the most important initiatives in companies. PRSSA has taught me that the implementation of DE&I efforts in an organization is not a difficult practice. In my PRSSA Chapter at Sacramento State University, the executive board and I practice DE&I by building a team-like environment within […]
We all receive newsletters from PRSSA National, Issues and Trends from PRSA and different information from other organizations, but how much attention do we pay to them? It is imperative to be as well-read in local, national and global newsletters to be the best public relations professional. Undoubtedly, newsletters are a good means of information for those most interested in […]
Unless your cell phone has been dead since November 12, you’ve probably heard something about Taylor Swift’s release of Red (Taylor’s Version). As a public relations professional, having your client drum up as much attention as this album release would be an absolute dream come true. I can only imagine what Swift’s PR team was thinking when they saw that […]
From YouTube to Vine — to now Instagram and TikTok — the ever-changing social media environment continues to shape digital entertainment. No matter where you look, there’s always a platform to watch videos, share GIFs and find the latest updates from your favorite creators. As trends come and go, so do content creators and their potential for real impact. Founded […]
The first PRSSA Latin case study competition, The International Communication Challenge 2021, took place in early October. This event was the first of its kind where the three PRSSA Latin Chapters worked together to apply their PR knowledge to create and implement a full public relations campaign. The competition was hosted by Universidad Argentina de la Empresa (UADE) from Argentina […]
Emily Zugay, a recent viral TikTok star, has many companies calling her name. With a particular knack for sarcasm and dry humor, Zugay uses the platform to show off her “impressive” graphic design skills. In her first video, which now has over 15 million views, Zugay pinpointed aspects of popular company logos that she found “ugly.” For example, she stated […]
