Llorente y Cuenca (LLYC) is a Spanish consulting agency specializing in communication, reputation management, and public affairs with offices in several countries. At the end of 2019, LLYC partnered with BBK, a Spanish banking foundation with a passion for social projects. Together, they created a high-impact campaign that became a clear example of how to combine communication, effectiveness, and creativity. […]
Have you ever attended a District Conference? Has your Chapter hosted one? Next year could be your Chapter’s chance to host a District Conference! Applications to host PRSSA’s next District Conferences are now open, so we thought we’d outline the ABC’s of hosting. In this article, you will find useful information about the application and selection process, as well as […]
¿Has asistido alguna vez a una District Conference? ¿Ha organizado tu Capítulo una? ¡2023 podría ser la oportunidad de tu Capítulo para organizar una District Conference! El período de aplicación ya ha comenzado, por lo que pensamos en describir el ABC de las District Conferences. En este artículo podrás encontrar información clave acerca de las District Conferences y el proceso […]
Transitions can be tough. Still, we must all go through transitions in our lives to reach the next step, be it the next job position, the next city, or just the next stage in life. As leaders, it is our responsibility to guide individuals through the process, no matter how hard the transition may be. Transition processes, especially transitions between […]
Everyone always says internships are “good experience,” but what does that even mean? Today — July 28, 2022 — is National Intern Day, so naturally, I wanted to share a blog post about internships. With this being what seems like Progression’s most published topic, I looked back on our previous articles to see what could possibly be left to say […]
Public Relations is one of the most complicated, diverse, and impactful fields someone can enter. Not only do you have to be a “people person,” but you also have to be a storyteller, writer, creator, social media expert, and communicator. With all of their different responsibilities, PR professionals have the opportunity to make a huge difference. Still, knowing how to […]
As college students, many of us can relate to trying to find the “golden egg” internship — an internship that equally challenges us and allows us to further our learning in the public relations field. The internship search can begin to feel like it’s Easter morning all over again, with you searching for Easter eggs in your backyard. You know […]
Graduation is an exciting moment for college students, but there is also a lot of uncertainty that comes with it. Many students are nervous to enter the “real world,” and can you blame them? For most college graduates, school has been their primary focus for years. Now, they have to adjust to a new lifestyle. Whether you’re starting a full-time […]
I hate change. I’ve never been good at it. When my friends updated our group chat’s name, I made them do it in several steps so that I was eased into the new name. Needless to say, when Instagram redesigned their platform, my gut reaction was very negative. However, I was not alone. I put out a poll on my […]
A huge part of success for movies, musicians, and celebrities has been due to social media. As public relations professionals it is important to notice trends and how audiences react. Seeing how social media directly impacts aspects of the entertainment industry from movies to music and noticing how it builds success for them is important to know as a PR […]
