Research Yields Results

Research Yields Results

Great ideas don’t always yield great results. As a PR professional, it can be easy to become married to what you perceive as great creative ideas. But employers only care about interesting ideas if they are going to improve the company. Research skills prove to your employer that you are strategy-driven and mission-focused. It’s a mistake to think that research […]

A Year of Firsts

This year I had the opportunity to serve as Chapter president after having been actively involved with Temple University’s PRSSA Chapter since 2013. Over the last three years, I have grown not only as a student but as a young professional, thanks to PRSSA. I have found PRSSA to be an organization that has benefitted me in more ways than […]

Talent Development: How to Uplift Future Leaders [National Assembly Recap]

Session: Talent Development and How to Uplift Future Leaders Presenter: Bonnie Upright APR, PRSA Board Liaison Joshua Gordon, Vice President of Member Services Victoria Lewis, Vice President of Advocacy Sarah Johnson, Vice President of Professional Development Gary Bridgens, Vice President of Chapter Development Recap: On her first day on the job at an agency, Bonnie Upright took her future into […]

California, New York, Detroit—March Regional Conference Preview

The beginning of the semester brought some great Regional Conferences in Alabama, Massachusetts and North Carolina, but we’re only a third of the way through the Conference lineup. California State University, Fullerton, is coming up March 11–12 in the heart of sunny Orange County, with speakers from various areas of public relations giving insights into The Next Generation of PR. […]

Dear Chapter Development: Fundraising Ideas to Send Members to National Conference

Dear Chapter Development: My Chapter needs to raise money to send members to National Conference in Atlanta. Do you have any ideas? The PRSSA 2015 National Conference, Nov. 6–10 in Atlanta, is shaping up to be one of the best national events yet. For many Chapters, fundraising for National Conference is a daunting and around-the-clock task. Here are a few […]

Five Easy Ways to Participate in the PRSSA Community Service Initiative

So you got your letter of confirmation in the mail — you’re going to the PRSSA 2014 National Conference in Washington, D.C. Congrats! And now you’re thinking, “But how can I contribute to the Community Service Initiative and make a difference during my short time in D.C.?” This year it’s easier than ever to participate in the Community Service Initiative […]