Do you want to experience the most transformative experience of your young professional life? Then you need to prioritize attending ICON! Why ICON? Attending ICON 2024 was a pivotal experience for members of my Chapter and I, the David A. Ward Chapter at the University of Hawai’i at Mānoa. Being the only PRSSA Chapter in the state of Hawai’i, we’re […]
Sustainability is no longer just a buzzword. It can be an essential part of a brand’s identity. Nowadays customers expect a brand to have greater transparency, responsibility and alignment with their values. Brands that lead with purpose — placing sustainability at the heart of their business models — not only stand out amongst the competition but also build stronger relationships […]
I didn’t know I was officially able to attend ICON until the Thursday before the event. It took persistence and constant communication, but I was able to pack my bag and fly five hours to Anaheim, California on the day ICON officially began. I had no idea what to expect, but it turned out to be one of the most […]
LinkedIn is a very valuable platform for students. It offers networking opportunities, the ability to build a personal brand, aiding in the job search and so much more! It may seem like a platform that is made for established professionals, but there is so much to gain from utilizing LinkedIn as a student. Even though it might seem daunting, as […]
As a senior at Clark Atlanta University and President of our PRSSA Chapter, PRSSA is an organization that holds a special place in my heart. So, when I received the opportunity to attend the 2024 PRSSA ICON in Anaheim, California, it was nothing short of a dream come true. Not only was this my first ICON experience, but I was […]
Versión en español En un mundo donde todo se mueve rápidamente y las primeras impresiones son cruciales, los términos “imagen personal” y “marca personal” suelen confundirse. En el área de las relaciones públicas es común escuchar acerca de ambos conceptos, pero ¿sabes realmente cuál es la diferencia? En este artículo hablaremos un poco de los conceptos, diferencias y cómo fortalecer […]
English version Looking around you, chances are you see a Stanley cup. While Stanley tumblers are the new normal, they have not always been as popular as they are now. How did a 110-year-old company reintroduce itself to the world and make a comeback? The Early Years William Stanley invented his steel vacuum-sealed bottle in 1913. Originally, the bottle was marketed […]
English version Should influencers have to disclose material relationships with political campaigns or political action committees when endorsing candidates or parties? That’s a question the Federal Trade Commission (FTC) will have to answer increasingly often as we approach Election Day, and navigate future election cycles in a digital world. It’s no secret that campaigns are actively targeting young voters this […]
English Version I was born in Callao, Peru, a city well-known for being the country’s main port and a key hub for international maritime trade. I am the daughter of parents who didn’t have the opportunity to attend college, but worked tirelessly to ensure that I could become the first generation in my family to do so. During my first […]
I remember the first time my therapist told me I was a perfectionist. I thought to myself, “There’s no way I could be a perfectionist; I’m not good enough at anything.” Little did I know that was exactly the kind of thinking that makes me the type of perfectionist I am. Perfectionism seems to be a hot topic in our […]
