This past Christmas, instead of dolls and toys on young girls’ wish lists, girls replaced those items with skincare and cosmetic products from brands such as Drunk Elephant, Summer Fridays and Glow Recipe. With the rise of influencers promoting these products in their “Get Ready With Me” videos on TikTok, young girls are exposed to new, flashy products that they are dying to get their hands […]
What do David Grossman, Laine Himmelmann, and Patrice Tanaka have in common? Aside from their remarkable leadership in the PR industry, advocacy for important causes, and speaking engagements at PRSSA’s 2024 Leadership Assembly, they all lead their professional lives with their hearts. In a world where many are driven by dollar signs and fame, these industry leaders offer us, as […]
In the era of interconnectedness facilitated by social media, the concept of global citizenship has taken on new dimensions. Individuals around the world are increasingly grappling with their responsibility toward addressing pressing global issues such as wars, natural disasters, social injustice and poverty. Moreover, the role of social media in fostering global solidarity and awareness cannot be overstated. But how […]
Being a public relations student in the 21st century has its perks—using already-tested theories and convenient technologies, to name a few. However, working in PR has also become harder than ever with the doom-and-gloom of AI taking our jobs and the pressure to constantly create brand new campaigns. Creating a campaign as part of a course requirement made it possible […]
Among the highest and most powerful individuals in the government, there is someone in the background curating their image. They may not always be recognized but deserve the same amount of credit as the elected official. Temple University’s Public Relations Student Society of America hosted its TU Invitational Conference on Saturday, April 6, 2024. This year’s theme was “PRoltics,” focusing […]
Understanding the ever-changing web of opinions that forms our societal perceptions is essential to the art of public relations. Entry-level professionals and seasoned veterans alike engage in a continuous scramble to determine where their audience’s trust lies. Edelman, one of the world’s leading public relations firms, has a long history of innovation in this category and developed a means of […]
The East Stroudsburg University Chapter of PRSSA is preparing to host our first-ever District Conference on April 19-20, 2024. Our conference, Bloomfest, will showcase a variety of panels ranging from crisis communication, government and financial PR to celebrity PR, news PR and more. We have over 20 alumni attending to help further amplify your career. We will also be hosting […]
One of the most important ideas to keep in mind throughout any personal, academic or professional journey is that there are always hidden learning opportunities. I recently attended a conference that hardened this idea and provided me with a combination of expected and unexpected new knowledge. On Feb. 24, Boston University hosted the 2024 PRSSA Northeast District Conference, PR Advanced, […]
The Universidad Argentina de la Empresa Chapter of PRSSA is thrilled to announce its upcoming major event. On April 12, 2024, our District Conference — “Ready, Steady, RACE!” — will unfold at the Universidad Argentina de la Empresa (UADE) in a hybrid format. The concept behind the theme “Ready, Steady, RACE!” holds a dual significance. On one hand, it acknowledges […]
There is no doubt 2023 was the year of Taylor Swift. From the Eras Tour to a Time Magazine cover, her name was everywhere. But she made her mark in the least expected area of all…..the NFL. Swift and Kansas City Chiefs tight end, Travis Kelce brought their high profile relationship to light last fall. Anyone involved has benefited of […]
