Understanding the Business Case for Public Relations

Choosing to become a public relations practitioner is not necessarily a well-known career choice like an engineer, accountant or healthcare provider. PRSA’s industry advocacy campaign, the Business Case for Public Relations, shapes the way people value public relations  in every form of business. It not only promotes professionalism, but also sheds light on why public relations is important to the […]

The Art of Disney Storytelling: Q&A with Conference Keynote Speaker Craig Dezern

Cinderella. Beauty and the Beast. Snow White and the Seven Dwarfs. These are some of the classic Disney stories we grew up with and made us believe in magic. The heart of Disney public relations captures that magic with storytelling. In this Q&A, Craig Dezern, vice president, Global Public Relations for Disney Destinations and keynote speaker for the PRSSA 2011 […]

Welcome to the Wide World of Public Relations

What is a public relations professional? Are they communications specialists, practitioners, press secretaries, public affairs specialists, journalists, media specialists or publicists? The answer is yes – all of the above! These are all titles that can be synonymous with public relations. The diversity within the public relations industry is immense. From social media to event planning, to personal representation to […]

The Seven Deadly Sins of Leadership

The following is a guest post from, Kimberly Ciesla, Rowan University Chapter President. In PRSSA, students are exposed to a number of opportunities to lead. But often times, teams don’t work together as cohesively as they could because leaders make common mistakes that can break down the morale of the team. During PRSA’s recent webinar, Getting to Great Leadership and […]