Back to school season is upon us, which means even less time to keep up with industry reading. Never fear, the Progressions Monthly Reading Round-Up is here. Another month has passed and here are the top eight articles you may have missed: 1. The GOP Debate Generated 1,273% More Tweets Than Jon Stewart’s Sendoff […]
Valentine’s Day, singles awareness day or “the day before chocolate goes on sale.” Whatever you call it, this day focuses on love, adoration and over-priced dinners from restaurants with dim lighting. This year, instead of binge-watching Netflix and drowning yourself in tears, focus on the things that make you happy and the things that have helped you get to where […]
I recently attended the Arthur W. Page Society Spring Seminar as part of the Society’s annual case study competition in corporate communications. Page is a selective society for senior public relations and corporate communications executives who mostly represent Fortune 500s and the world’s largest public relations agencies. Aside from discovering that the New York Times’s most-shared story, the dialect quiz, […]
![PR and Big Data: Using Smart Data to Communicate [National Conference]](https://progressions.prsa.org/wp-content/uploads/2013/10/BigData.jpg)
Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. Data, data and more data. With so much data out there, how are we as public relations professionals supposed to sift through it all and find the stuff — the golden nuggets if you will — that truly matters? The session, “PR […]
Our constitutional right to the freedom of expression is truly a double-edged sword in the public relations world. It allows us to offer the best communication possible on behalf of our clients without having to appeal for government approval. In that sense, it really is a gift that enables us to communicate openly and freely with the public. At the […]
Choosing to become a public relations practitioner is not necessarily a well-known career choice like an engineer, accountant or healthcare provider. PRSA’s industry advocacy campaign, the Business Case for Public Relations, shapes the way people value public relations in every form of business. It not only promotes professionalism, but also sheds light on why public relations is important to the […]
Cinderella. Beauty and the Beast. Snow White and the Seven Dwarfs. These are some of the classic Disney stories we grew up with and made us believe in magic. The heart of Disney public relations captures that magic with storytelling. In this Q&A, Craig Dezern, vice president, Global Public Relations for Disney Destinations and keynote speaker for the PRSSA 2011 […]
What is a public relations professional? Are they communications specialists, practitioners, press secretaries, public affairs specialists, journalists, media specialists or publicists? The answer is yes – all of the above! These are all titles that can be synonymous with public relations. The diversity within the public relations industry is immense. From social media to event planning, to personal representation to […]
The following is a guest post from, Kimberly Ciesla, Rowan University Chapter President. In PRSSA, students are exposed to a number of opportunities to lead. But often times, teams don’t work together as cohesively as they could because leaders make common mistakes that can break down the morale of the team. During PRSA’s recent webinar, Getting to Great Leadership and […]
