Thanks to the internet, professionals across the world are available for communication 24/7 no matter where you live. Here is a helpful list of dos and don’ts when it comes to contacting professionals: DO: Loop it back to how you heard/know the professional. Professionals are more likely to reach out and give a job to someone who has a connection […]
As we approach the end of the semester, it can be difficult to keep up with the latest news and trends. Luckily, the Progressions Monthly Reading Round-Up has you covered. Below are eight interesting articles you may have missed this month. Is Reactive the New Proactive? Author: Mike Popowski Publication: Ad Age Traditionally, an advertising budget is spent for an […]
As public relations students and professionals, we understand the importance of efficient communication. Our success lies in our ability to form lasting relationships and communicate effectively with clients, key publics, media and co-workers. Some public relations professionals were born with a natural aptitude for the career. Their effortless charm, creative thinking, leadership abilities and strong writing skills guided them to […]
As communications professionals, we’re sure you’ve heard it before — your network is everything. So, what is a network? By definition, a network is “an interconnected or interrelated chain, group or system.” You likely already know that your network is comprised of the professionals you meet throughout your life at conferences, trainings, happy hours, etc. What you might not have […]
The internship has ended, you’re back on campus and classes have begun — now what? The transition can be a challenge, but it’s crucial when it comes to bridging the gap between relationships formed during the internship and maintaining your network. I chatted with Lori Crabtree, senior communications specialist at Southwest Airlines, about the best ways to keep in touch […]
Summer is in full swing! The sun is out; the days are long and there is no better time to get a jump start gearing up for the fall. Whether summer means basking in the sun or making the most of an internship, developing strong project management skills are fundamental to success for both public relations students and professionals. Marketing […]
I wish I had a dollar for every time I was told to gain experience at a public relations agency early on in my professional career. I’ve been given this piece of advice by numerous professionals, alumni, advisers and professors since beginning my public relations education … Needless to say, I would have a lot of dollars. So, four months […]
Summer is right around the corner. Chapters are transitioning; graduates are job hunting and others are planning summer vacations, leaving little time to catch up on industry news and trends. The Progressions Monthly Reading Round-Up is here to help. Below are eight interesting articles you may have missed this month: 1. Achieve Success in Communications With These Behaviors Author: Andrew Pelletier […]
The concept of corporate social responsibility is something that has become a common and current topic of discussion in today’s shifting business and media landscapes. While brands and companies need to consider their relationships with customers before acting, they also have to stand on some set of internal principles. Within that realm lies an interesting, provocative question: Do companies and […]
Media pitching is the crown jewel of the public relations industry. It’s also a mysterious art that we develop a lot of questions about as we study the craft. We can’t help but wonder—what’s the reality behind successful media placements? How is it done? What are the secrets? Naturally, there are a lot of people stepping up to the plate to […]
