The Art of Conflict and Crisis [National Conference 2018 Session Recap]

The Art of Conflict and Crisis [National Conference 2018 Session Recap]

Session: The Art of Conflict and Crisis Presenter: Dr. Raquel Perez, Aileen Izquierdo, Heather Radi-Bermudez, Florida International University Recap: The Art Of Conflict and Crisis, while a necessity for public relations professionals, is not discussed as much as it should be. The three PR practitioners from Florida International University began their session by asking their audience to describe FIU in one […]

Code for Communication [National Conference 2018 Session Recap]

Code for Communication [National Conference 2018 Session Recap]

Session: Code for Communication Presenter: Brandi Boatner, Social and Influencer Communications Lead, Global Markets, IBM Recap: Brandi Boatner presented on tech public relations and the importance of this type of PR, as she works at IBM, a leading cloud platform and cognitive solutions company. Boatner started her presentation by stating that she is the “Beyoncé of the Business World” and she sure […]

Communication in Government: Our Role in the State [PR in Peru, RC Recap]

Communication in Government: Our Role in the State [PR in Peru, RC Recap]

Session: Communication in Government: Our Role in the State Presenter: Estela Roeder, Consultant in Strategic Communication Recap: Estela Roeder began her presentation by talking about the function that the communicator has in the State. She proposed this question, “Do we communicate to govern or do we govern to communicate?” She emphasized the development of communication and institutional relations and how […]

The Art of Conflict and Crisis [National Assembly Recap]

The Art of Conflict and Crisis [National Assembly Recap]

Session: Special Session: The Art of Conflict and Crisis and Spring Exhibition Presenter: Dr. Raquel Perez, Aileen Izquierdo, and Heather Radi–Bermudez Recap: At the beginning of the session, the presenters clarified the difference between a conflict and a crisis. A conflict is the inevitable incompatibility of goals while a crisis jeopardizes an organization’s reputation. The process to successfully navigate a […]

Why You Should Invest in #PRSSANC

Why You Should Invest in #PRSSANC

Attending the PRSSA 2017 National Conference is one of the best things you can do for your college and professional career. Between the professional development sessions, social networking events and more, you will have countless opportunities to grow personally and launch your future career. However, it can be difficult to make that initial investment of $310 (for members) to register. […]

April Monthly Reading Round-Up — Crisis Communications, Creative Thinking, Al Golin, Spring 2017 Issue of FORUM

As we approach the end of the semester, it can be difficult to keep up with the latest news and trends. Luckily, the Progressions Monthly Reading Round-Up has you covered. Below are eight interesting articles you may have missed this month. Is Reactive the New Proactive? Author: Mike Popowski Publication: Ad Age Traditionally, an advertising budget is spent for an […]

From Nikes to Heels: How Being an Athlete Makes Me a Better Professional

As public relations students and professionals, we understand the importance of efficient communication. Our success lies in our ability to form lasting relationships and communicate effectively with clients, key publics, media and co-workers. Some public relations professionals were born with a natural aptitude for the career. Their effortless charm, creative thinking, leadership abilities and strong writing skills guided them to […]

The Power of a Network

As communications professionals, we’re sure you’ve heard it before — your network is everything. So, what is a network? By definition, a network is “an interconnected or interrelated chain, group or system.” You likely already know that your network is comprised of the professionals you meet throughout your life at conferences, trainings, happy hours, etc. What you might not have […]