Though it could be considered as one of the oldest practices in the world, the term public relations has lived a relatively short life on the planet. Many have enjoyed using the phrase, and many more confuse the phrase with publicity, advertising, marketing and more. But it is truly going away? As the lines between advertising, marketing and public relations […]
On October 29th, Chris Anderson, the editor in chief of Wired magazine wrote a rather spirited post about some public relations practitioners and calling them “lazy flacks” due to all the emails he had been receiving. What did he do in response? He posted close to 300 email addresses (many from Edelman, 5W Public Relations and other well-known agencies) and […]
t was a joy to hear from all the PRSSA Chapters that are maintaining, excelling in, or starting student-run public relations firms at National Conference. Even before Conference, I have been receiving emails from Chapters across the nation with questions about starting or improving their firms. You all are truly taking your PRSSA membership to its full potential- and it […]
Thank you to all that made National Conference a huge success! The connections we made, and the memories we shared in Philadelphia will stay with us for the rest of our lives. PRSSA has made many leaps and bounds over the past 40 years; and fortunately many of us were there to experience our Society be recognized. National Conference brought […]
“In the next few years, the scarcest commodity of all will be the attention of the consumer.” But we already knew that right? So as we attend sessions and network during National Conference, and meet with potential employers, how can we apply this new adage to our behavior? We must be in the mindset that public relations will be constantly […]
This is brought to you by the Vice Presidentof Advocacy, Brandi Boatner: Disclaimer: PRSSA is a non-partisan organization In the political arena, there are ethical considerations, actions and consequences political candidates must constantly face. How can public officials and political candidates maintain a commitment to ethical decision making? One suggestion is for them to adopt an ethics code. A unique […]
“[PRSSA] how I love thee, let me count the ways!” Ladies and gentlemen, new PRSSA members, returning members and affiliates, it is almost time for National Conference, the largest gathering of PRSSA and PRSA members of the year! It is easy to overlook the magnitude of this event, so allow me to give you a few tips in preparing for […]
The football program of Appalachian State University accomplished quite the feat: defeating #5 ranked Michigan at the Big House. Not many Division I-A teams can do that, and for Appalachian State, a member of the formerly known Division I-AA, to do so sent ripples throughout the nation. From a public relations perspective, Appalachian State has been receiving so much coverage […]
Classes have started for many of us. As we begin taking notes and listening to our professors, some may notice subtle differences between whatwe learn in the classroom, and what we experienced in the workplace. Does it matter? For years there has been an ongoing debate about what students in public relations are learning versus what is being practiced. It […]
The following post is brought to you by Brandi Boatner, vice president of advocacy: The recent news stories involving ethical issues in the National Basketball Association, National Football League, Major League Baseball and professional cycling are threatening the reputation and integrity of their respective sports. The recent scandals have been ethical and moral nightmares for the commissioners and presidents of […]
