This last week has seen the United States’ stock market take a serious hit. Many companies have lost the confidence of American investors and the restructuring of our policy is still a matter of public discussion. While financial solvency can be restored through government buyouts, trust in these organizations might not come as easily. How do you think the last […]
One critical role of public relations professionals is to warn management of possible crisis’ that may occur in the future. As we do this, we may come across as being overly negative or even down on the organization that we work for. In order to be effective, we need to be trusted and considered part of the team. What do […]
Public Relations is a dynamic field with increasingly varied opportunities and roles. From the days when one “in-house journalist” would write stories on behalf of a corporation, the field has rapidly grown and now whole departments and firms are devoted to specific activities like crisis management and investor relations. This growth certainly has been as unpredictable as recent technological advances […]
Our profession is intrinsically tied to journalism. As we write about social media and how it is revolutionizing public relations, it is important to recognize that it influences journalism as well. For better or for worse, the very definition of a journalist is beginning to change in our society. A changed world of journalism will inherently influence public relations as […]
At a BYU Chapter meeting last year, we hosted a panel of public relations professionals who talked about social media and its influence on the profession. Most of the session was spent discussing the uses of and potential for the field. At the end, panelists were asked what their biggest criticism of social media was. One panelist said that social […]
Public Relations is a fascinating and unique industry. As economic times turn tough, the industry responds differently than many others. When profits decline in some organizations, public relations is the first thing to go, but the industry trend seems to be just the opposite. As a whole, the industry has been resilient throughout economic tough times. Adapting to circumstances seems […]
Some of you may have read Andrew Cohen’s remarks that impugned the integrity of the public relations profession. In a June 1, 2008 commentary following publication of former White House Press Secretary Scott McClellan’s book, Cohen, a legal analyst for CBS, made gratuitous allegations about the profession. “Show me a PR person who is ‘accurate’ and ‘truthful,’ and I’ll show […]
This post is tied to the latest edition of FORUM. We look forward to read your responses to this question: Looking back through the course of the 2007-08 school year, what is the most valuable piece of knowledge you took from PRSSA?
Let’s face it, United States’ economy is not looking too hot. Each month accounts for another record loss of jobs, banks are announcing losses of billions of dollars due to the sub-prime mortgage and credit crunch, and it seems that industries are beginning to brace for worse things to come. Also, the jobs many Americans use to have are going […]
PRSSA understands the importance of public relations in today’s society. As communications become more integrated, the purest form of connecting to an audience can be found in public relations. As public relations becomes an international practice, it is interesting to see how it is accepted. Below is a link from the New York Times that highlights this point. Public Relations […]
