Super Bowl Advertising

The Super Bowl is widely considered the peak time for advertising, and companies pay dearly for exposure to an estimated 90 million viewers. These spots reached a record $2.4 million according to CNNMoney. As we know, advertising and public relations can often coincide. For instance, King Pharmaceuticals Inc. paid for commercial spots promoting heart health and an American Heart Association […]

Diversity Chat

People often wonder about the benefits of working with diverse groups, and who is included in that description. PRSSA has addressed its stand through a Diversity Initiative (, publications (PRSSA Embracing Diversity with Open Arms, Diversity in our Society) and various National Committee speeches. We’re curious to hear your thoughts now. How does diversity affect your Chapters and members? What issues have you encountered in your Chapter […]

Recapping a Milestone

This weekend, PRSSA captured the knowledge of a true industry pioneer. Best of all, the interview with Lawrence G. Foster is captured entirely both on film and in print. Foster, the former Corporate Vice President of Johnson & Johnson, implemented a crisis plan during the 1982 Tylenol crisis that is viewed today as a benchmark in crisis communications. Nearly 25 […]