The situation: You are the public relations intern for Cisco Company. As the new intern, your boss has explained to you the reasons why his products are the best in the area. Your first assignment is to write an anonymous blog post praising Cisco. Is this ethical? The above situation imposes serious stress on the public relations profession. As new […]
“Organizations need to look at the world as if they were standing on the moon,” is a quote from a U.S. student participant in the 2010 IBM Future Leaders Study suggesting globalization is a vital part of the current global economic environment. According to an April 2010 article in The New York Times, the term “corporate America” no longer exists. […]
With the end of National Conference comes the beginning of Regional Activity planning season! Regional Activities are smaller than National Conference but include professional development sessions, career fairs, case studies and networking opportunities. Each event focuses on a different theme of public relations and is located in different area of the United States. If you were unable to attend National […]
Halloween. Arguably, the most diverse celebration of the year. The famous holiday dates back to the 16th century, stemming from an ancient Celtic festival known as Samhain. Samhain occurs every year during the time of harvest in the British Aisles; a time that was also believed to join the worlds of both the living and the dead. As years went […]
Imagine the excitement of an agency: A diverse range of clients, the flurry of deadlines and an opportunity to touch the entire media relations process in one day. Now, combine this with the fulfillment of a non-profit: working with passionate volunteers, progressing toward a common goal and making a positive impact on society. This combination is the best way to […]
The event we’ve all been anxiously waiting for is just a few days away and the PRSSA 2010 National Conference Committee is looking forward to welcoming you to Washington, D.C. Here are a few things to consider when packing and preparing for this year’s Conference. Expectations It is difficult to know what to expect at National Conference unless you’ve attended […]
Although the PRSSA/PRSA Relationship is a two-way street, you should take the initiative to make contact and enhance this connection. There are endless ways to make the relationship successful and beneficial for both Chapters. Follow this outline to help form and maintain this relationship: 1. CONTACT your sponsoring PRSA Chapter. Try finding their website, Facebook page, Twitter account or YouTube […]
On August 9, 2010, The New York Times published an article discussing allegations that Hewlett-Packard CEO Mark V. Hurd had sexually harassed a coworker and falsified business expenses. According to the article, the H.P. board of directors turned to their public relations representative, an employee at the APCO public relations firm, for counsel. The practitioner said that “H.P. would endure […]
If I were a betting woman, I’d say my experience as a new professional in the health care industry is similar to other New Pros’ positions. The skills we use are generally the same — just applied in a different way. The daily life of a New Pro is quite different than that of a student or intern. The transition […]
Approximately one-third of all PRSSA Chapters have student-run firms; their popularity and recognition has drastically increased. National Affiliation and Student-run Firm Awards are just two of the ways that PRSSA recognizes and rewards involved students. Aria Fadakar, former director of Titan PR Group at California State University — Fullerton, shared the firm’s experience and influence on a branding campaign. A […]
