Making the transition from PRSSA to PRSA can be intimidating – especially for individuals who have not secured a job post-graduation. But what many students do not realize is that taking the next step in public relations means exposing your personal brand and networking with PRSA professionals. Lucky for PRSSA members, establishing oneself as a PRSA member can be accomplished […]
I am approaching my third year of working in the corporate world of communications. Here are a few pointers I picked up along the way, which are helpful no matter what industry you end up in as a new hire: Dress the part: If you dress as though you are in a position of authority, even if you are on […]
During this year’s spring break, I was fortunate enough to further my knowledge in public relations by attending the Georgia Southern University Regional Activity “PR Where U R” in Statesboro, Ga. Students from Georgia, Florida, North Carolina, Mississippi, Virginia, Alabama and Kentucky attended the event. “PR Where U R” was a weekend full of cutting-edge information about the latest digital […]
Attending “So You Want to be a PR Pro?” was very exciting for me as a California State University at Fullerton student. Having had such an incredible experience at our previous activities, my expectations were high. Sink or Swim -– Pitching Like a Pro The first segment, “Sink or Swim” offered several incredible options, making it hard for many of […]
Fundraising (n). A way to make money; a challenge that never goes away; a constant hassle to Chapters. Have no fear – the FUNdraising Bowl is here! The 2011 National FUNdraising Bowl is an opportunity for your Chapter to raise funds, share best practices with other Chapters and compete for two free registrations to the PRSSA 2011 National Conference. And it’s […]
Nearly 150 students attended Boston University’s Regional Activity, “PR Advanced: Be the Change,” and inspired themselves to be the change in the public relations field. Attendees heard from amazing speakers at companies such as IBM and MTV, and agencies such as APCO Worldwide and Burson-Marsteller. First Keynote — Jon Iwata, Senior Vice President of Marketing and Communications at IBM The […]
East Carolina University hosted its first PRSSA Regional Activity, “A PR Life Is the Life for Me: A Guide to Becoming Successful in the Professional World.” The first keynote speaker was Elizabeth Schuler, a former ECU PRSSA Chapter President and an account executive at Garage Branding in Winston Salem, N.C. She described the transition from being a college student to […]
Etiquette is a topic that impacts our future as public relations and business professionals, but it is not a popular discussion topic. I recently had the privilege of attending a workshop that highlighted the positives and negatives of this not-so-popular subject. I quickly learned that if we do not practice good manners, we cannot successfully fulfill our duties as public […]
There is an untapped resource for changing the face of the public relations profession and capitalizing on diversity within the industry—Historically Black Colleges & Universities (HBCU). HBCUs are a source of accomplishment and great pride for the African-American community as well as the entire nation. Moreover, HBCUs are a hidden gem within public relations education. Throughout history, HBCUs have been […]
