Jump-Start With QuickStart: Five Reasons Why PRQuickStart.org Is the Perfect Way to Launch a Career

PRQuickStart.org provides new public relations professionals with an overview of the field. It is a series of three online courses that explain the discipline, provide insight into what public relations jobs are like today and offer media relations advice. It is a resource provided by the Council of Public Relations Firms and PRSA, making it a reliable source from current […]

So You Want to Be on the National Committee?

Borrowing the opening line of one of my favorite Nickelodeon shows growing up: “Do you have it? GUTS!” OK, so being on the National Committee doesn’t mean you’re going to be facing the Aggro Crag (or playing Slam Dunk, or completing the Tornado Run), but it does mean you’re choosing a path that requires hard work, dedication and commitment. National Committee […]

The Public Relations Battlefield

In May 2010, I joined a student journalistic embed with the Minnesota National Guard.  An embed is a militaristic term that means I lived in the barracks, ate MREs (meal, ready-to-eat) and experienced a military lifestyle, while improving my journalism skills during crisis, high-stress situations. For five days, I did field reporting work as an intern journalist at Camp Riley, […]

Experience and Lessons Learned in Private Health Care Group’s Corporate Communication Department

The idea of seeking an international public relations internship seems more appealing with the continued challenges of our domestic job market. However, it is difficult for recent graduates to land positions overseas due to the paperwork and costs involved in sponsoring foreign employees. Graduates might not understand local cultures and markets either. I secured and completed an internship in Singapore […]

Blogs Are Social Media Too: The Best Public Relations Blogs

Ask someone to list two social media outlets and almost always they will say, “Facebook and Twitter.” It’s true; these are two important social media tools but there are many more to consider. One of the most important (but often forgotten) social media tools is blogs. Personal, professional and corporate blogs share some of the world’s most relevant information. Some […]

A Newbie’s Approach to a Student-Run Firm

The University of North Texas PRSSA Chapter launched its first student-run firm this semester under the direction of Lizzie Smithson (@Lizonomics). Beginning a firm from scratch requires patience, commitment and teamwork. We want to share a few tips that we found helpful with other Chapter leaders who are thinking about or are in the process of establishing a student-run firm. […]

Dashboard Tools Make Social Media Management Easy, Effective and Efficient

Social networks provide a great way to connect with people for work, school and fun. Tools to effectively, easily (and inexpensively) manage these networks are something PRSSA students can utilize and that are readily available. Here are three options for you to investigate. Seesmic Desktop The free downloadable software application works great, and includes customizable options for audio and visual […]