It’s our nature in this day and age to immediately be critical of new forms of social communication. I’ve been part of that group at times. I criticized Foursquare and I didn’t see the immediate value of Google+. Even MySpace is back in the picture, with some still blasting it.
One of the things we need to realize is that being critical of these new tools will put you behind the eight ball for the future. I have no problem with taking an in-depth look into what each network brings to the table. But, it’s not worth your time to shoot down every new shiny thing that hits the market.
Let’s look at the “Big Three” platforms: Facebook, Twitter and YouTube. It took a few years before they hit mainstream. Even now, though, people are still dismissive. You will never have 100% of professionals understand these established platforms. Some will be on Facebook, but not Twitter, or vice versa. Regardless of what platforms you prefer to use, you need to understand everything.
So, what platforms will impact us a few years down the road? This is tough to predict because the next “great” platform may still be in development. What I can tell you is how I can see newer platforms emerging to assist us as public relations pros.
Imagine sending a quick ribbon-cutting video out or even a product teaser. Vine can be that app for you. It’s also a way of staying ahead of the “I want my information yesterday” crowd.
Sure, we have already seen this photo-sharing app blow up. But, the InstaWeather and InstaPlace apps are great supplements for Instagram. Use these to create unique photos and “time capsules” for your events.
This app was introduced to me by my wife a few months ago. I’ve since used it with colleagues to share files, swap contact information, calendar dates, photos, social profiles and apps. Bump transfers the information right into your contact list.
If you find yourself thinking negatively off the bat about new, shiny social media networks, apps or platforms, keep these two things in mind:
Keep your mind open and your eyes sharpened. You never know when you’ll find something that a client will thank you for guiding them to current and future success.
Jason Mollica is the president of JRM Comm, a public relations and social media marketing consultancy. He frequently speaks to PRSSA Chapters, schools and Fortune 500 companies around the country. Jason blogs at OneGuysJourney.WordPress.com, and can be found on Twitter, @JasMollica or at Facebook.com/JRMComms.