Progressions

Celebrating Black Public Relations History [National Conference 2018 Session Recap]
November 4, 2018

Celebrating Black Public Relations History [National Conference 2018 Session Recap]

Session: Celebrating Black Public Relations History Presenter: Lori George Billingsley, The Coca-Cola Company, Neil Foote, National Black Public Relations Society, David Brown, Temple University Klein College of Media and Communication Moderator: Rochelle Ford, Ph.D., APR, Elon University Recap: The overarching theme of this session was viewing the intersectionality of who we are and not being ashamed of the experiences we go through. […]

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Roll With Your Reputation [National Conference 2018 Session Recap]
November 4, 2018

Roll With Your Reputation [National Conference 2018 Session Recap]

Session: Roll With Your Reputation: Sports PR Presenter: Andy McGowan, Clinical Instructor, Georgia State University Recap: The media world is ever changing. Nowadays everyone is a reporter and everything is on the record. Presenter Andy McGowan emphasized this concept throughout his presentation. To start, he asked what reputation is. There are two parts of reputation: the rational part (products and services) and the […]

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Not for PRofit [National Conference 2018 Session Recap]
November 4, 2018

Not for PRofit [National Conference 2018 Session Recap]

Session: Not for PRofit Presenter: Michele Glaze, Former Chief Development Officer for the Boys & Girls Clubs of the Austin Area and current Communications & Community Affairs for Samsung Recap: “There are around 1.3 million nonprofits,” Michele Glaze opens her lecture with a striking statistic. “In Austin, there are 4,000 locally based nonprofits.” Michelle Glaze is a University of Texas at […]

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Committee Confessions
November 2, 2018

Committee Confessions

It was Tuesday afternoon on October 2, 2018 and all across the country, the PRSSA National Committee was stirring. From Millersville, Pennsylvania to Athens, Ohio to Chicago, Illinois to Raleigh, North Carolina to Gainesville, Florida, phones lit up, suitcases remained empty and chaos ensued. Only one day before flying to Austin, Texas for PRSSA National Conference, the National Committee realized […]

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Taming the Media Monster [National Conference 2018 Session Recap]
October 28, 2018

Taming the Media Monster [National Conference 2018 Session Recap]

Session: Taming the Media Monster Presenter: Dr. Joseph V. Trahan III, APR. CEO & President of Trahan and Associates Recap: Dr. Trahan’s session was inspirational, impactful and intimate. He exuded knowledge and passion for crisis communications and he electrified the room of students. Dr. Trahan spoke about the many ways to deal with crises and told us that being genuine and […]

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More than Just Viral [National Conference 2018 Session Recap]
October 26, 2018

More than Just Viral [National Conference 2018 Session Recap]

Session: More than Just Viral: Making a Video that Your Audience Actually Watches Present: Tod Plotkin, Principal & Creative Director, Green Buzz Agency Recap: Tod is a vessel of knowledge when it comes to video production. Aside from being one of the best speakers at the conference, he was also one of the most knowledgeable and had practical advice. Tod Plotkin started […]

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Strategic Event Planning [National Conference 2018 Session Recap]
October 26, 2018

Strategic Event Planning [National Conference 2018 Session Recap]

Session: Strategic Event Planning Presenter: Gary McCormick, Founder and Principle, GMc Communications, LLC Recap: Event planning is no easy feat but some, according to Gary McCormick, can consider it an understated part of public relations. When thinking about planning events, the first general thoughts are birthdays, holidays and the big “I do.” McCormick shared his successes and journeys to creating an event […]

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The Art of Conflict and Crisis [National Conference 2018 Session Recap]
October 26, 2018

The Art of Conflict and Crisis [National Conference 2018 Session Recap]

Session: The Art of Conflict and Crisis Presenter: Dr. Raquel Perez, Aileen Izquierdo, Heather Radi-Bermudez, Florida International University Recap: The Art Of Conflict and Crisis, while a necessity for public relations professionals, is not discussed as much as it should be. The three PR practitioners from Florida International University began their session by asking their audience to describe FIU in one […]

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Code for Communication [National Conference 2018 Session Recap]
October 25, 2018

Code for Communication [National Conference 2018 Session Recap]

Session: Code for Communication Presenter: Brandi Boatner, Social and Influencer Communications Lead, Global Markets, IBM Recap: Brandi Boatner presented on tech public relations and the importance of this type of PR, as she works at IBM, a leading cloud platform and cognitive solutions company. Boatner started her presentation by stating that she is the “Beyoncé of the Business World” and she sure […]

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Who’s Writing Your Story [National Conference 2018 Session Recap]
October 25, 2018

Who’s Writing Your Story [National Conference 2018 Session Recap]

Session: Who’s Writing Your Story? Presenter: Brian Easter, Co-Founder, Nebo Recap: As PR professionals, we are storytellers. In this session, Co-Founder of Nebo Agency Brian Easter focused on how as public relations professionals we are not only storytellers in our professional lives but also storytellers in our personal lives. Easter told the audience that the top regret of retirees is that […]

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