Session: Taming the Media Monster
Presenter: Dr. Joseph V. Trahan III, APR. CEO & President of Trahan and Associates
Recap: Dr. Trahan’s session was inspirational, impactful and intimate. He exuded knowledge and passion for crisis communications and he electrified the room of students. Dr. Trahan spoke about the many ways to deal with crises and told us that being genuine and concerned will always appeal to your audience.
Dr. Trahan detailed the amount of research and preparation that should go into performing media interviews. Before media interviews, PR professionals should administer one hour of preparation time for every minute of airtime. For 3-5 minutes of airtime, there should be 3-5 hours of preparation. During a crisis, it is vital to respond at the right time, find the right people and relay the correct information.
Lindsey Garrant is a junior at St. John Fisher College studying Media Management and Political Science. She has been involved in her school’s Chapter of PRSSA since her freshman year and currently serves as secretary. Follow her on Twitter and connect with her on LinkedIn.