2018 Community Service Initiative: Assistance League of Austin

2018 Community Service Initiative: Assistance League of Austin

Every year at National Conference, PRSSA makes an effort to give back to the community that the Society will be visiting. Last year in Boston, PRSSA partnered with Rosie’s Place, a local women’s shelter. Students donated $2,500 worth of female hygiene products during Conference. This year the Society will be partnering with the Assistance League of Austin to host a Toy […]

PRSSA to PRSA Transition [Leadership Rally Recap]

PRSSA to PRSA Transition [Leadership Rally Recap]

Congratulations! You’ve graduated from college but sadly, that also means you’ve graduated from PRSSA. You can’t help but think to yourself, what next? At the 2018 Leadership Rally in Scottsdale, Arizona, PRSSA National Faculty Adviser, Alisa Agozzino and PRSA Board Liaison, Michelle Olson discussed the structure of PRSSA and how to make a seamless and beneficial transition to PRSA. Dr. […]

Seven Truths: Trends That Will Affect Your Work as Students and Professionals [Leadership Rally Recap]

Seven Truths: Trends That Will Affect Your Work as Students and Professionals [Leadership Rally Recap]

Saturday’s Keynote and case study speaker was Keith Burton of Grayson Emmett Partners. His presentation covered seven truths that he believes are affecting students and professionals in the industry. The seven truths, according to Mr. Burton are: 1) Average is officially dead. The field of public relations is moving and changing quickly. If older models are being used and produced […]

Keynote Speaker, Scott Thornburg, APR [Leadership Rally Recap]

Keynote Speaker, Scott Thornburg, APR [Leadership Rally Recap]

On the last day of PRSSA’s Leadership Rally, all attendees heard from Scott Thornburg, PRSA National Board Director-At-Large. Currently, Scott lives in San Francisco, CA and is the Senior PR Manager at Sojern. Sojern is a big-name travel data company that utilizes programmatic buying and machine learning technology. First, Scott discussed his upbringing and the various internships and jobs he […]

The Art of Conflict and Crisis [National Assembly Recap]

The Art of Conflict and Crisis [National Assembly Recap]

Session: Special Session: The Art of Conflict and Crisis and Spring Exhibition Presenter: Dr. Raquel Perez, Aileen Izquierdo, and Heather Radi–Bermudez Recap: At the beginning of the session, the presenters clarified the difference between a conflict and a crisis. A conflict is the inevitable incompatibility of goals while a crisis jeopardizes an organization’s reputation. The process to successfully navigate a […]

Live Your Purpose: The Living Legends of Public Relations [National Conference Recap]

Live Your Purpose: The Living Legends of Public Relations [National Conference Recap]

Session: Meet the Living Legends of Public Relations Presenters: Nick Ashooh, APCO Worldwide; Patrice Tanaka, Joyful Planet LLC; moderated by Brian Price, Starwood Retail Partners Recap: Nick Ashooh and Patrice Tanaka covered not only their personal experiences in public relations but also their wealth of advice for PRSSA members as growing professionals. Their insight and encouragement serve as valuable stepping […]