As a public relations professional in the tourism industry, I handle the communications for Hotel Valley Ho, a AAA four-diamond hotel in downtown Scottsdale, Ariz. My daily activities include several traditional and nontraditional public relations tasks such as: Coordinating Writer Visits We frequently have journalists visit and then write about the hotel. They either contact us directly or they are […]
If coordinating a benefit for an organization is difficult, coordinating a benefit in Monaco from the United States is next to impossible. But that is how I have spent recent days at SeaKeepers, the “yachting industry’s charity.” I started at the organization as an intern and quickly made the transition into a full-time employee as the sole member of the […]
Whenever I pictured myself as a future public relations professional, I had always envisioned myself at an agency. I had never thought about doing public relations for a hospital until my internship in the media relations department at Mercy – St. John’s in Springfield, Mo. I received experience interviewing both doctors and patients, writing feature stories and news releases, utilizing social media platforms and […]
Winter break is a time for relaxation and spending time with family and friends before the spring semester. In between the holiday parties and New Year’s toasts, get the most out of your winter break by investing time in your career. Use the following tips to make 2012 a successful year for you as a student and soon-to-be professional! 1. […]
Leaving college life and transitioning into the professional world can be a daunting process. I know this from experience because I am currently searching for job opportunities and getting ready to transition into the “real world.” That being said, I have a few ideas for getting ahead in the industry. The key to success is in these few simple steps: […]
Work ethic. It may sound a little archaic, but in our generation it matters more than ever and has the potential to set you apart from your peers. Essentially, having a work ethic means that you care about your work efforts. You believe that what you do has value, that it must meet a certain standard and that it is […]
For those of us looking for a public relations career in the near future, we need to establish ourselves. However, everyone starts on a different level, and everyone brings his or her own skills. So, how do you get ahead? Here are six key steps to reaching your future dream job. 1. Intern Internships are an important way to get […]
I am sure some of you are wondering what exactly a public affairs public relations professional does. As a public relations associate at Lansing-based bi-partisan agency Lambert, Edwards & Associates (LE&A), I hope to give you a glimpse of what life is like inside the public affairs world. Generally speaking, “public affairs” means working with issues that affect the public. […]
During the past few weeks, I’ve met with many students and recent grads for informational interviews. Some of them have blown me away with professionalism and obvious preparedness; others haven’t quite been up to par. Below are a few tips on the do’s and don’ts of informational interviews. 1. Do Research the Company Before Read the company’s blog, check out […]
For years, National Conference has been a great way for students studying public relations to interact with professionals from all across the country. The connections you make by attending can even help you land an interview for your dream internship or job. But before you immerse yourself into the Conference setting, where you will spend days networking with distinguished practitioners, […]
