Mentors in Public Relations

This post was submitted by Rachel M. Esterline of Central Michigan University. Mentors can be key to confidence and success.  They also can serve as a resource for fresh ideas and advice. There are a variety of areas a mentor can help a public relations student, including: * Resume and cover letter suggestions * Internships and jobs * Networking * […]

Crisis Communications

Recent events have made crisis communications a hot topic. Wikipedia defines crisis communications as “a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation.” PRSA National Chair and CEO Rhoda Weiss recently added in an advocacy statement, “Organizations are on alert this week with […]