Editor’s Note: To commemorate PRSSA and PRSA Ethics Month, PRSSA is running a series of posts on important ethics issues facing students and young professionals in public relations. An archive of PRSSA ethics-related posts can be found here. You can also read ethics-related PRSA posts on the PRSAY blog. It is now September, which means it is officially PRSSA and […]
You have been told not to show up to an interview empty handed – but what does that mean? You want to present the most polished version of yourself in your interview, whether for a job or an internship. These are the five things you should never go to an interview without: 1. A professional folder filled with extra copies […]
After interning at an 80-employee office of Weber Shandwick and now working as an account coordinator at small agency Nyhus Communications, people have asked me what the differences are between careers in small and large agency work. I spoke in April on this topic during the “Day in the Life of a PR Professional” of Puget Sound PRSA‘s Jumpstart event. […]
When I say I work in brand marketing public relations, I tend to get a lot of questions: “What does that mean?” “You do what?” “What products do you work on?” All are valid questions for those not experienced in this area of the world of public relations. As an assistant account executive (AAE) at Porter Novelli, I have the […]
At work, you never get another first impression and your appearance can say more than your vocal chords. When attire calls for business casual, follow these tips to make sure you do not appear “business confused” to employers. How do you decide what is appropriate in the workplace? What common dress mistakes do you see frequently? This is a guest […]
What is a public relations professional? Are they communications specialists, practitioners, press secretaries, public affairs specialists, journalists, media specialists or publicists? The answer is yes – all of the above! These are all titles that can be synonymous with public relations. The diversity within the public relations industry is immense. From social media to event planning, to personal representation to […]
You attend various PRSA meetings, conferences and professional networking events all the time. You exchange business cards with the professionals you meet. You follow up with them via email. Could it be possible you’re just “going through the motions”? Do you ever feel like everything you do is simply not enough for professional development? Follow these tips to improve your […]
LinkedIn is one of the most underused tools for students and professionals. You can make connections, participate in discussions, search for jobs and more. According to the LinkedIn website, it operates the world’s largest professional network on the Internet with more than 100 million members in more than 200 countries and territories. That’s a huge network for professionals and students […]
As you may know, there are a thousand different directions a career in public relations in an agency may take you, and 100 different tasks you may do throughout the week. For me, working for the world’s largest independent public relations agency, Edelman Public Relations, no two days are ever the same. For starters, I work for some of the […]
Making the transition from PRSSA to PRSA can be intimidating – especially for individuals who have not secured a job post-graduation. But what many students do not realize is that taking the next step in public relations means exposing your personal brand and networking with PRSA professionals. Lucky for PRSSA members, establishing oneself as a PRSA member can be accomplished […]
