Did you know that freelance is on the rise? According to a contributor to Forbes Magazine, freelancers will make up 50% of the workforce by 2020. Meet Becca Booker, owner of Homemade Social, a boutique agency that specializes in digital, social and influential campaigns for lifestyle brands. Booker informed students how freelancing can help them gain experience, perfect their pitch, land […]
Taxis pulled up to the curb and cars honked as they weaved through the narrow streets. Crowds of tourists and businesspeople crossed the bustling intersections, preparing to start their day in the city that never sleeps. For student executives in MaverickPR, the Nationally Affiliated Student-run firm from the University of Nebraska at Omaha, the sights and sounds of midtown Manhattan […]
Recent college grads and current students seeking to develop a wide variety of skills often think they have to apply to Fortune 100 companies to gain credible experience. Yet, most often overlook amazing small companies, organizations and institutions right in their backyard. Contrary to the career tracks of most PR & Communications professionals, my career began in local hospital administration. […]
The funny thing about growing up is that you’re expected to take on more and more responsibilities. You get to venture into often uncharted waters in pursuit of “your future.” College studies don’t necessarily prepare you for this. They provide you with the knowledge and the basic skills that will prepare you for that future, but they don’t actually make […]
Click. Open Email. Move to Spam. Delete. Next. Click. Open Email. Move to Spam. Delete. Next. It is inbox overload in the first 60 seconds of a journalist’s workday. From follow-ups to bizarre requests, reporters are inundated with messages that most of them are not even interested in covering. Over time, their tolerance fades for wayward story pitches. I hate to break […]
When I first received the email about the Day-of Competition for National Assembly, I had no idea what I would be doing or whether I even had the skills to participate, but I figured, “Hey, why not?” For the Day-of Competition, we were placed into groups of four to five students from various PRSSA Chapters throughout the country and given […]
Having an online presence has a significant impact on your professional career. When applying for positions, it is likely that employers will look you up online. When this happens, it is crucial that you have a professional portfolio ready for employers to browse. Not only is it impressive but they can get to know you more as a professional through […]
Matt Prince, senior manager for public relations and brand management at Taco Bell, spoke to delegates attending the PRSSA National Assembly about the power of self and how this is important to be successful in the world that is ahead. Prince broke the session down into six areas that allow individuals to reflect on self-identity, self-employment and self-care. Self-identity is […]
![Diversity and Inclusion Training for Public Relations Pros [PRSSA 2019 National Assembly recap]](https://progressions.prsa.org/wp-content/uploads/2019/04/Screen-Shot-2019-04-20-at-2.13.25-PM.png)
Session: D&I Training for PRos Presenter: Ben Duncan, Oregon Public Health Institute The phrase “diversity and inclusion” has been thrown around a lot in the public relations industry, especially in recent years. In a time when it is easy to be divided, working professionals have had to ask the hard questions about the culture and diversity of the workplace. But […]
Professional development is a broad term used to describe or inform someone on how to appear and behave professionally. With the PRSSA International Conference coming up, this area of professionalism is super important for how you’ll go about networking and meeting new people. Professional development is an ongoing process that not only helps you build credibility but also confidence in […]
