Did you know that freelance is on the rise? According to a contributor to Forbes Magazine, freelancers will make up 50% of the workforce by 2020.
Meet Becca Booker, owner of Homemade Social, a boutique agency that specializes in digital, social and influential campaigns for lifestyle brands. Booker informed students how freelancing can help them gain experience, perfect their pitch, land their next internship, create a personal brand and make some side money.
Booker graduated from Arizona State University with a double major in marketing and journalism. As an undergraduate student, she did several internships where she expanded her skill set on social media and marketing. Upon graduation, she worked temporarily at Target as an executive team leader until she found out it was not a good fit. Shortly after, Booker quickly moved on and was offered a job at Wela Creative Studio, then known as Bloguettes, and worked as a marketing director for two years. While still working full-time, Booker started freelancing to make some side money. In October 2017, Booker quit her 9-to-5 job and became a full-time freelancer. Since then she has expanded and rebranded as an agency, Homemade Social. Booker gave students tips on how to create a personal brand, land their next internship and get started with freelancing.
Lastly, Booker encouraged the audience to keep an open mind about freelancing and building their own career. In addition, Booker recommended two books that have helped in her career, You are a Bad Ass by Jen Sincero and Making Your Mark by Jocelyn K. Glei.
Kimberly Aldunate is a senior studying public relations and advertising with a specialization in social media and marketing analytics at Florida International University in Miami, Fla. She is currently the Chapter president for FIU PRSSA and a district ambassador for PRSSA National, supporting Chapters in Florida and the surrounding area. Follow her on Instagram and/or Twitter @kimaldunate and connect with her on LinkedIn.