There are many myths people outside the communications world believe about public relations professionals. I am here to debunk a few of these stereotypes. 1. Liar, Liar. The No. 1 stereotype of public relations professionals is they spin the truth and display dishonesty. This could not be further from the truth. Public relations people are all about accuracy and honesty, […]
When Kylie Jenner likes a product, we all like it. Or at least that’s what we all used to believe. Looking at the millions of likes and followers she sustains, you’d think her sphere of influence is incredibly large. And you wouldn’t be wrong. But consumers these days are getting smarter. When Jenner says she loves the Revlon (or whatever […]
I’ll be honest, I wasn’t entirely sure what PRSSA was all about when I first joined. I knew I wanted to be more involved on campus and as a PR minor, joining simply made sense. It wasn’t until afterward that I found out just how respectable and professional the organization and its members are. I was very impressed when I […]
In today’s world full of advertisements and public relations techniques, how do you stand out when it seems like every company is doing the same thing? It can seem almost impossible to stand out or to make a lasting impression on an audience. In 2017, Patagonia stood out by doing something very unusual. They ran an advertisement in the New […]
Thank you to everyone who participated in our Career Development Month Twitter chat, “The Future is Ours.” This chat was hosted by the official PRSSA Twitter account (run by Vice President of Digital Communications Carolyn Lok). The Twitter chat was run using the hashtag #PRSSACDM, and highlights from the chat can be found below (or here). For more information on Career Development Month or […]
