College students looking to work in public relations (PR) need to understand the advantages of good branding. When done properly, a symbol, color pattern or font can draw to mind a specific company, even when used in an unrelated way. Think of the classic “Disney font” or the red and yellow that McDonald’s uses. Every company, big and small, has […]
![“I couldn’t think of a clever title, so this is it…” [PRSSAIC 2019 Session Recap]](https://progressions.prsa.org/wp-content/uploads/2019/10/collie-1.jpg)
Sitting in a room bubbling with the eagerness of PRSSA students from around the world, enters Will Collie; husband, father and PR pro from Edelman Southern California – here to deliver the first keynote of the fun-filled weekend. Collie admits that, twenty years ago, he was where we are. After showing us a few amazing case studies from Edelman, such […]
Public relations campaigns consist of many elements but before the magic can begin, a campaign must be “pitched” and given authority. However, the term “pitch” can be misleading – pitches aim to strike opponents out. In this sales environment, your “pitch” should instead aim for a homerun – a mutually beneficial relationship. In pitching a business’ services, clients seek to […]
First impressions can be a key component to whether you get a job or not. You may have worked a retail job or in food service when you were in high school. Those interviews may not have been as demanding. But for college students, the interviews you are doing now may very well lead to a life-long career. That is […]
With great resources comes great responsibility. LinkedIn is a great way to interact with your professional contacts but if you don’t use it wisely, you are likely missing out. So what can we do as future PR professionals to ensure we are building a LinkedIn profile that will help us get the job once we walk across that graduation stage? […]
It is time we all take an honest step for transparency in the job search realm for young professionals. To the recent graduates or soon-to-be graduates, I hope this message finds you all well. After much thought and consideration, it is time to discuss the not-so-glamourous parts of post-grad life. To begin, this post is coming from a place of […]
You have two semesters until graduation, a mediocre internship and no set plans for the future – anxiety sets in. Sound familiar? Feeling lost about where to intern or what career path to take? Two recent graduates, who landed jobs at the largest privately held agency in the world, light the way to show us how to graduate confidently. Whether […]
As a sophomore at the Ohio State University, I knew I needed to “get involved” and figure out a potential career path for myself. I wasn’t that innocent freshman anymore who could get away with not having ANY idea on what to study. With interest in communications, I joined PRSSA at the beginning of the year. I didn’t know exactly […]
From walking out the doors of your last class, across the stage at graduation and into your long list of job interviews, you come to the workforce with unique skills, fresh perspective, and excitement to hit the ground running with your hard-earned public relations degree. Until you find out it isn’t worth anything. Before you get your feelings too hurt, […]
For some reason, the older I get, the busier I get. Relatable? Life is a balancing act and if you are like me, you have probably found yourself wondering why there are not enough hours in the day. It has proven that no amount of wishing for more hours in the day will actually give me more hours. So, if […]
