By Mihaela Plugarasu and Heather Bermudez, APR J.K. Rowling, LeBron James, Serena Williams, Michael Jordan, Dwayne “The Rock” Johnson, Walt Disney, Dr. Seuss, Steve Jobs, and other well-admired individuals, made the impossible the inevitable through their exquisite ability to self-lead. What do these leaders have in common? How did they beat all the odds? There are immersive workshops, pilgrimages, self-care […]
Many people have strong opinions on whether or not graduate school is necessary for people in the communications industry. The short answer to “Should I go to grad school?” is that it depends. It’s not like the medical field where further education is a must, but there are still many public relations graduate programs across the country. Clearly people are […]
If there’s any silver lining to canceling virtually every in-person event due to COVID-19, it’s that public relations students can delay typically awkward in-person networking attempts. Events like conferences are great networking opportunities in theory, but they’re daunting and hard to navigate in actuality. According to Dr. Devin Knighton, an award-winning public relations professor at Brigham Young University, there’s a […]
For some brands, killing off a mascot or undergoing a significant change happens slowly and relatively behind the scenes because companies don’t want to receive bad feedback from their stakeholders. Things like the slow demise of Ronald McDonald or Dunkin’ officially dropping “Donuts” from its name are almost forced on a company by the public before a company officially gives […]
There are many myths people outside the communications world believe about public relations professionals. I am here to debunk a few of these stereotypes. 1. Liar, Liar. The No. 1 stereotype of public relations professionals is they spin the truth and display dishonesty. This could not be further from the truth. Public relations people are all about accuracy and honesty, […]
When Kylie Jenner likes a product, we all like it. Or at least that’s what we all used to believe. Looking at the millions of likes and followers she sustains, you’d think her sphere of influence is incredibly large. And you wouldn’t be wrong. But consumers these days are getting smarter. When Jenner says she loves the Revlon (or whatever […]
I’ll be honest, I wasn’t entirely sure what PRSSA was all about when I first joined. I knew I wanted to be more involved on campus and as a PR minor, joining simply made sense. It wasn’t until afterward that I found out just how respectable and professional the organization and its members are. I was very impressed when I […]
In today’s world full of advertisements and public relations techniques, how do you stand out when it seems like every company is doing the same thing? It can seem almost impossible to stand out or to make a lasting impression on an audience. In 2017, Patagonia stood out by doing something very unusual. They ran an advertisement in the New […]
Thank you to everyone who participated in our Career Development Month Twitter chat, “The Future is Ours.” This chat was hosted by the official PRSSA Twitter account (run by Vice President of Digital Communications Carolyn Lok). The Twitter chat was run using the hashtag #PRSSACDM, and highlights from the chat can be found below (or here). For more information on Career Development Month or […]
You’d be hard pressed to find anyone better at self-promotion than a local musician. With tight budgets and probably not a whole lot of public relations experience, it’s interesting to see the ways artists have found to promote themselves. Having worked closely with local bands as a music journalist for a little over a year, I’ve come up with a […]
