What’s the latest and greatest in social media? How do you decide between a career in agency and corporate public relations? Do you know the difference between a defined contribution plan and a defined benefit plan? The answers to all these questions and more will be revealed at the Illinois State University PRSSA Regional Activity “Enhancing Your PRofession.” This Regional […]
The following is a guest post from Allison Shannon, Boston University PRSSA Webmaster. Soon you’ll be graduating and when you reach the other side of that stage, diploma in hand, you will be entrenched in the uncertainty of today’s job market. You will need more than that diploma to show your future employer that you are one in a million. […]
Because blogging is the cost effective and seems easy to use, it often attracts people as a great medium to reach their audience. However, effective blogging takes time and strategy. Therein lies a visible problem PRSSA Chapters are coming across as they use social media to communicate: What do we blog about and how do we keep people coming back? […]
What if you’re VP of Communications for a children’s toy manufacturer that was just in the news for a distributing a children’s toy with harmful defects. As a PR professional, what would you do? How would you respond? What if one of your co-workers is interacting in social media to promote and praise your company’s product without disclosing his or […]
Many of us graduating seniors around the country are working on finishing the last semester or quarters, passing on leadership positions to future leaders and enjoying our last few months as college students. It’s also important to start thinking about your career and the tools at your disposal to help in your job search. If you are graduating this spring, […]
This is a guest post from Vice President of Chapter Development Kion Sanders. Twitter chats are a great way for you to connect with professionals and others, learn about a different industry and enhance your Twitter visibility. Anyone on Twitter can start a chat. If you decide to do so, here are some recommendations. Conduct background research on your chat’s […]
In today’s 24/7 news cycle, it seems companies and organizations are facing crisis situations more often. Yesterday, popular clothing retailer H&M began coping with a crisis threatening the brand’s reputation and contradicting a corporate policy. According to an article in yesterday’s New York Times, a student in New York found bags of brand new, yet slashed clothes that had been […]
In 2009, the public relations industry had to change and adapt to meet the growing needs of companies and organizations in the midst of one of the worst recessions in the country’s history. In the next year, our profession will continue to evolve. These changes directly impact those seeking a career in the profession. Here are some trends to look […]
With finals wrapping up for most of us, the semester break is a great time to gain writing experience. Below I’ve listed several opportunities to contribute your work and in turn, gain a sample for your portfolio. Your portfolio should have different writing samples, so consider writing for a variety of these outlets. FORUM. If you’re looking to write about […]
It’s no secret that student-run public relations firms around the country are growing and thriving. There are more than 100 student-run firms around the country and 15 of these are Nationally Affiliated. I wrote a guest post for Culpwrit giving advice for student-run firms, but wanted to expand the advice and point out additional resources. PRSSA offers several resources to […]
