The following is a guest post from Allison Shannon, Boston University PRSSA Webmaster.
Soon you’ll be graduating and when you reach the other side of that stage, diploma in hand, you will be entrenched in the uncertainty of today’s job market. You will need more than that diploma to show your future employer that you are one in a million. Which of your many talents will put you ahead of all the other applicants? How can you be the one they remember when the final hiring decision is made?
Luckily, Boston University’s PRSSA is here to provide you with the tools to stand out. This year’s Regional Activity, “PR Advanced: Brand Yourself,” will help you gain the skills to successfully create a brand for the most valuable asset you have: you.
Creating your personal brand is important in all areas of the professional world, from public relations to engineering to graphic design. The knowing how to emphasize your most impressive talents is invaluable, as is understanding how to successfully use your image to stand out in the sometimes overwhelming environment created by new media. The conference, which will be held Feb. 27, will include speakers who want to help you find those skills that will catch the eye of your dream employer. Are you wondering what talents you can bring to the table? Or the best way to present them in an interview or portfolio? These professionals are ready to answer your questions.
The conference will be filled with opportunities to learn from and interact with some of the profession’s experts on branding. Our keynote speakers are Fiona Morrisson, director of brand management and advertising for JetBlue, and Penelope Trunk, founder of Brazen Careerist, who know all about the importance of building a brand and strategies for today’s climate.
Representatives from some of the country’s most successfully branded companies like Whole Foods, Dunkin’ Donuts and the Boston Red Sox will lead our breakout sessions along with Heather Huhman, founder of Come Recommended, who will provide insight on personal branding. You will also be able to question the interviewers who will one day question you during our panel of human resources employees from the Federal Reserve Bank of Boston, Marina Maher Communications and Burson Marsteller. The conference will conclude with a career fair where you can network with professionals and show off your new brand.
The conference will take place Feb. 27, 10 a.m. to 5 p.m., at the Boston University Photonics Center. For more information and to register, visit our Web site. What greater skill can you learn for your future career than to brand yourself?