Semester Reading

By now, most of us have started classes and with it, purchased hundreds of dollars of books. As you stare at the thousands of pages you will be assigned to read this semester, why not mix in a few picks of your own? Below are three books I highly recommend you read if you haven’t yet: Groundswell Charlene Li and […]

Interns Caught in Ethics Scandal

In case you missed the uproar this weekend, Techcrunch, a popular technology blog that often reports about bad public relations practices, posted a story that alleges a public relations firm uses its interns to post positive reviews on the iTunes app store for clients. According to Techcrunch, interns monitor message boards and gauge online communities —fairly common for interns working […]